Business Storytelling for Leadership Success

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling.


But what is your story? How will you tell it? Who will listen?


Leadership Story Lab’s business storytelling training and coaching give you the tools to tell endless brief and brilliant stories in everyday settings. These tools set you apart as a creative and authentic leader who is able to leverage stories that engage and persuade.


Let the Story Do the Work


People forget facts, but they never forget a good story. Esther Choy, Founder of Leadership Story Lab, shares the ins and outs of business storytelling in her new book.

Business Storytelling Insights

Looking for customized feedback on your story? Schedule a working session today!

Better Every Story


A resource distributed monthly on insights, best practices and examples of great storytelling. Join the thousands today!

Our Services

Using principal elements of storytelling, we blend our creative coaching, training, and consulting with cutting edge social science insights. The results? You are able to authentically connect and engage your audience.


An authentic, powerful persuasion style is the essence of executive presence. Work with us one-on-one to find or refine your style.


You’ll walk away from our trainings with newfound skills, confidence, and—most importantly— stories.


Big events need big, life-changing ideas. Let Esther Choy’s insights inspire and inform your next conference, seminar or summit.

What Our Clients Are Saying

"I would highly recommend her session for anyone looking to step up their communication skills, especially if you are in need of internal selling of ideas, projects or concepts within a corporate environment.” 

- Jared Berman, Innovation Manager, U.S. Cellular

© 2019 by Leadership Story Lab

820 W Jackson, Suite 210

Chicago, IL 60607 | 312.324.3830

Ready to start telling stories? Connect with us:

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