Storytelling Insights

  • Esther Choy

Telling Your Story in Job Interviews: Esther speaks with the American Marketing Association



Esther has often advised people to tell well-crafted, relevant stories during job interviews. It’s a way to illustrate your character and let employers know that your character as well as your qualifications makes you a great fit for the job.

Esther once gave this advice to Rissa Reddan, and during leadership storytelling coaching with Esther, Rissa practiced telling stories. Recently, Rissa was able to use this advice to get hired. Read her story and Esther’s thoughts on storytelling in interviews in this excellent in-depth article from the American Marketing Association.

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Want to tell a better story during job interviews? Or throughout your career? Contact us for business storytelling training and coaching! Leadership Story Lab trains and coaches managers in storytelling techniques to help them become more engaging and persuasive communicators. Whether you would like to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, we can help. Schedule a complimentary session with us today!

Esther’s new book, Let the Story Do the Work (published by HarperCollins Leadership), is now available!

Photo credit: David Davies via Flickr

#AmericanMarketingAssociation #whentotellstoriesatwork #leadershipstorytelling #jobsearch #jobinterview #interviewing

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