Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel

Reviewers described Radio Flyer as “Americana on four wheels,” but just because it was beloved didn’t mean it would last forever.
Soon after joining his multi-generational family owned business, Robert Pasin learned the company was in trouble. Though the company hadn’t changed, consumer preferences had. How could they gain a competitive advantage without losing everything that made Radio Flyer an iconic part of Americans’ childhood memories?