Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel
Family IN Business

 
 
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Episode 1 of the Family IN Business Podcast

Reviewers described Radio Flyer as “Americana on four wheels,” but just because it was beloved didn’t mean it would last forever.

Soon after joining his multi-generational family owned business, Robert Pasin learned the company was in trouble. Though the company hadn’t changed, consumer preferences had. How could they gain a competitive advantage without losing everything that made Radio Flyer an iconic part of Americans’ childhood memories?

Learn more about how Radio Flyer keeps its stories rooted yet relevant.

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Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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