Learn how to transform leadership for your business through storytelling. With coaching, training, and consulting capabilities, we empower organizations to create a culture of curiosity and human connection.
Great leaders don't just share information — they move people. If you need to bridge divides, turn complex data into compelling narrative, or build the case for change, leadership storytelling is your most powerful tool. This is where transformation begins.
Leadership Story Labs is your leading communication and storytelling training partner for Fortune 500 companies. Our clients have built business storytelling capacities that have improved both internal and customer-facing communication, formed strong business partnerships, and brought a clear sense of purpose, invigorating their organization. The catalyst? Storytelling culture.
Since 2010, Leadership Story Lab’s business storytelling services have been helping teams and leaders tell riveting stories tailored to their context. With AI we have access to more data than we’ve ever had before, but data doesn’t create meaning. Context, people, and relationships do. We can help you:
- elevate your data-driven work with narrative
- improve communication across organizations
- mentor and develop talent
- promote a culture of speaking up to understand pain points before they become crises
With our characteristic warmth and humor, our boutique services have helped clients across industries become more engaging and persuasive communicators. They have learned not only to tell good stories, but to get others—employees, clients, and partners —to tell their stories too!
Trusted by:
Tyson
ATI
Comcast
Allstate
SC Johnson
ABA
Kwik Lok
Seattle Credit Union
ZS
United
Berkshire Hathaway
West Monroe
Brookfield
Chicago Public Schools
Services
Built for leaders and executives who want to:
- Become more persuasive communicators in finance, tech, healthcare, and other data-heavy industries
- Build credibility and trust faster with new clients, investors, and board members
- Prepare for board presentations, investor pitches, TEDx talks, and keynote speeches
- Stand out in executive job interviews, promotion conversations, and leadership assessments
Works best for:
- Senior leaders managing other leaders who need to communicate vision and drive alignment
- Leaders across departments — from HR and finance to sales and operations
- Teams navigating mergers, acquisitions, and organizational change who need a shared communication framework
- Offsites and company retreats with a focus on team building and communication
We’ve created Certified Story Facilitation for:
- Professionals who want to master the art of storytelling
- Executives who want learn to ask better questions, listen better, and make more informed decisions
- Leaders who want to practice the art of facilitation in a hands-on setting
- Storytellers, coaches, mentors who want to learn how help other people learn how to tell their stories
Designed for:
- Annual company all-hands, team meetings, and leadership offsites
- Corporate retreats focused on culture, alignment, or strategic change
- Industry conferences, association events, and thought leadership keynotes across sectors
We specialise in:
- Organizations experiencing rapid growth, restructuring, or strategic transformation
- Family enterprises navigating generational leadership transitions and succession planning
- Wealth management firms and philanthropic foundations building donor and stakeholder relationships
- Companies managing mergers and acquisitions who need to unify culture and internal messaging
Ready to get started?
Contact us to discuss which service
is right for you and your organization.
Built for leaders and executives who want to:
- Become more persuasive communicators in finance, tech, healthcare, and other data-heavy industries
- Build credibility and trust faster with new clients, investors, and board members
- Prepare for board presentations, investor pitches, TEDx talks, and keynote speeches
- Stand out in executive job interviews, promotion conversations, and leadership assessments
Works best for:
- Senior leaders managing other leaders who need to communicate vision and drive alignment
- Leaders across departments — from HR and finance to sales and operations
- Teams navigating mergers, acquisitions, and organizational change who need a shared communication framework
- Offsites and company retreats with a focus on team building and communication
We’ve created Certified Story Facilitation for:
- Professionals who want to master the art of storytelling
- Executives who want learn to ask better questions, listen better, and make more informed decisions
- Leaders who want to practice the art of facilitation in a hands-on setting
- Storytellers, coaches, mentors who want to learn how help other people learn how to tell their stories
Designed for:
- Annual company all-hands, team meetings, and leadership offsites
- Corporate retreats focused on culture, alignment, or strategic change
- Industry conferences, association events, and thought leadership keynotes across sectors
We specialise in:
- Organizations experiencing rapid growth, restructuring, or strategic transformation
- Family enterprises navigating generational leadership transitions and succession planning
- Wealth management firms and philanthropic foundations building donor and stakeholder relationships
- Companies managing mergers and acquisitions who need to unify culture and internal messaging
Ready to get started?
Contact us to discuss which service is right for you and your organization.
“Kwik Lok worked with Leadership Story Lab to prepare for our annual corporate retreat. We were unable to meet in person and had to meet virtually. This made it even more important for us to develop engaging content that helped us connect despite the distance. Leadership Story Lab helped us develop our own engaging stories with confidence. Esther and Reena are excellent listeners. Their insightful coaching helped each member of our team find their unique voice and feel more confident in their delivery. In addition, they also helped us build connections between each other’s message which made our retreat more engaging and effective.”
-Stephanie Jackson, Co-Owner, Kwik Lok Corporation
Why business storytelling is your most powerful leadership strategy.
Most organizations today are navigating uncertainty, rapid change, and problems that resist easy answers. AI and technology have made it faster than ever to process information, analyze data, and scale communication.
But there's a hidden cost. Polished AI summaries, increased data, and higher productivity can actually distance leaders from the tensions, ambiguities, and human connections that strategic decisions depend on.
Business storytelling changes that. When leaders use story as a strategy, it transforms:
- Knowledge into genuine understanding across teams
- Data into meaning people can act on
- Meetings into moments of real alignment
- Information overload into clarity and direction
The result isn't just clearer communication — it's stronger leadership, faster alignment, and an organization that can navigate change with confidence.
Our business communication services can help you:
Communicate the value and impact of your work.
Stand out in competitive environments.
Energize and align teams by uncovering stories.
Build authentic leaders: Help others be seen, heard, and understood.
Elevate data with impactful narratives.
Our training is immersive, engaging, and practical. Our guiding principles hold that storytelling is a highly trainable skill accomplished with the right structure, tools and guidance.
Learn how to transform communication to empower your work and culture and reap the benefits in productivity, unity, and growth.
“Esther Choy fundamentally reshaped how I understand the role of story in leadership. I once believed my own authentic stories were primarily tools to inspire and engage. Choy reveals a far more powerful truth: Leaders win by practicing authentic curiosity to discover, facilitate, and empower the stories of others. With clear insights and practical guidance, she shows how curiosity can become a disciplined leadership craft—one capable of unlocking the transformative power of story across an entire organization.”
- Kent Johnson, CEO of Highlights for Children
Business Storytelling Insights
“Without Esther and her Storyboarding process we would have never won this important account in the world’s most challenging and rewarding market."
- Trevor Cook, Managing Director, AMP Capital
Transform Your Leadership
Storytelling isn’t just a communication skill. It’s a leadership turning point.
At Leadership Story Lab we work with leaders who want to persuade, not just prove. Connect, not just convince. If you're ready to reach your next level of impact, click below for actionable steps and our carefully curated resources that will get you there.
“The best way to get someone’s attention is to give them yours.”
Esther Choy
CEO & Chief Story Facilitator
We’re here to help you leverage powerful stories for business success.
For more information about pricing and a customized agenda for you, connect with Reena.