Leadership Story Lab Team

How do you persuade important audiences while remaining true to who you are? The secret is leadership storytelling. Leadership Story Lab’s business storytelling services draw on ten years of helping teams and individuals tell riveting stories tailored to their context.

With our characteristic warmth and humor, we’ll help you turn the complex clear, make the case for change and connect with everyone everywhere. Through our support, presenters have hooked their audience’s attention, job seekers have landed dream jobs, and teams have won accounts they’d considered way out of reach.

Our interactive, customized business storytelling services give you all the tools you need for successful business storytelling, whether through coaching, consulting, keynote speaking or training.

See how our business storytelling services can refine your leadership storytelling, unite your team & provide tools to weave stories into your work.

Trusted by:


“Without Esther and her Storyboarding process we would have never won this important account in the world’s most challenging and rewarding market."

- Trevor Cook, Managing Director, AMP Capital

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Our business storytelling services can help you:

Communicate the value and impact of your work.

Stand out in competitive environments.

Build meaningful relationships by understanding your audience’s perspective.

Persuade and influence your audience into action.

Weave data within narratives.

A few paths to help you continue your storytelling journey, tailored to your resources and the amount of time you have available:

Better Every Story

Be the first to receive our latest business storytelling insights. Join Now!


Browse our complimentary resources, learn tools and templates from Let the Story Do the Work and practice using the accompanying story guide.
Start Reading!

Personalized Coaching

Grow your leadership presence through a personalized individual coaching program.
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Team Training

Team building, offsites, and professional development for your team. We partner with you to meet your goals.
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Thought Leadership

Share leadership storytelling at your next conference.  Keynote topics that inspire you to tell your story with power and purpose.
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“Leadership Storytelling is the strategic sequencing of facts and emotion.”

Esther Choy
President & Chief Story Facilitator

"I learned how to reduce 65 pages of data slides to 30 words! I will keep using these storytelling techniques when I need to drill down to the essence of complicated data sets."

- Elizabeth Gordon, Senior Director, Analytic Services, Barton Cotton Fundraising, LLC

91% of Eli Lilly Participants say our workshops helped them discover valuable skills.

We’re here to help you leverage powerful stories for business success.

For more information about pricing and a customized agenda for you, connect with Reena.