Business storytelling is quickly becoming a sought-after leadership skill to assist businesses and leaders in connecting with an audience, simplifying complex ideas, evoking action, and more. These videos answer our most frequently asked questions and provide you with more insight into how storytelling could apply to your business context.
See how you can partner with us to weave storytelling culture into the very foundation of your organization, refining your leadership and uniting your teams.
Why is Leadership Communication Important?
The more you are rising into leadership, the less you are doing and the more that you are communicating. How do you do this in your business?
What is Leadership Storytelling?
Logic makes you think, but emotion makes you act. Leadership Story Lab defines leadership storytelling to be the strategic sequencing between facts and emotion. Research shows that data is 20 times more memorable when weaved within a narrative. Learn how to master this powerful leadership skill with tools, frameworks and coaching.
What is a Story?
In a nutshell, a story is a journey where you overcome something and in the end, you are different in a meaningful way. With its ability to evoke emotion and inspire action, storytelling can be a valuable tool in your set of leadership skills.
What is Business Storytelling?
Business storytelling is a key leadership skill that helps gain trust, connection, and influences your audience to act. To build long-lasting, trust-based relationships, we need stories to effectively communicate with one another. And that's why we need business storytelling.
How Do You Use Business Storytelling?
How do I share feedback? How do I have that difficult conversation with someone on my team that's not performing effectively? How do I do that in a way that's still supportive and help them grow as a leader? This FAQ dives into how business storytelling is an effective tool in many scenarios for communication.
How Do I Tell A Business Story?
We share our fundamental leadership storytelling framework that is memorable, repeatable, and applies to a variety of different scenarios.
People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.
People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.
Better Every Story
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
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