Family IN Business Podcast

Family IN Business

How do family owned businesses navigate all of the changes that face them over the generations? Esther’s new podcast with the Kellogg Center for Family Enterprises highlights how family business leaders have reflected on this question. Leaders of well-known family owned businesses like Radio Flyer and Pella Corporation share how they navigate these business transitions not just as “family businesses” but as families who are in business--families determined to stick together. They share how understanding their own story has carried them through many twists and turns.

If your business is navigating change, we’d love to help you remain rooted in your story. Let us know how we can help.

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Robert Pasin Photo_In Wagon_2017_High Res
Esther Choy Recording Family IN Business Podcast

Adam Farver: For Longtime Family Businesses Like Pella Corporation, These Are Not ‘Unprecedented Times’

July 20, 2020

Adam Farver: For Longtime Family Businesses Like Pella Corporation, These Are Not ‘Unprecedented Times’
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No matter how often we hear the phrase “unprecedented times” in reference to the coronavirus, fourth-generation family business Pella Corporation knows that they have seen times like these before. Chairman Adam Farver has dozens of examples of difficult situations and market downturns. Family businesses will lead the way through this not-unprecedented crisis.

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Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel

June 4, 2020

Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel
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Reviewers described Radio Flyer as “Americana on four wheels,” but just because it was beloved didn’t mean it would last forever.
Soon after joining his multi-generational family owned business, Robert Pasin learned the company was in trouble. Though the company hadn’t changed, consumer preferences had. How could they gain a competitive advantage without losing everything that made Radio Flyer an iconic part of Americans’ childhood memories? 

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Introducing: Family IN Business

June 4, 2020

Introducing: Family IN Business
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Coming June 14 2020 from Kellogg’s Center for Family Enterprises and Esther Choy at Leadership Story Lab, Family IN Business features stories of leaders, their families, and the family enterprises they transformed.
Storytelling is a great way to learn and be inspired. The stories you will hear from Family IN Business are the ones you can relate to, they might be battles you’re already fighting. These stories contain practical wisdom so that you don’t have to learn everything alone or the hard way.

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Better Every Story

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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