Adam Farver: For Longtime Family Businesses Like Pella Corporation, These Are Not ‘Unprecedented Times’
Family IN Business

 
 
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Episode 2 of the Family IN Business Podcast

No matter how often we hear the phrase “unprecedented times” in reference to the coronavirus, fourth-generation family business Pella Corporation knows that they have seen times like these before. Chairman Adam Farver has dozens of examples of difficult situations and market downturns. Family businesses will lead the way through this not-unprecedented crisis.

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People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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