Better Every Story

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From a Recent Issue of Better Every Story:

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"Good stories aren't always true.

At the start of every new year, we're bombarded with similar messages:
"Sign up for this gym and get fit fast!"
"Spend a few minutes doing this every day and your productivity will double!"
"Join my at home sales team and get rich this year!"

Playing off of newly made New Year's resolutions, these stories appeal to something in us that wants to believe. Whatever that result is that you're seeking, you want to find a faster solution, you may even be willing to try something crazy to get it. "

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People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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