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Greetings from Leadership Story Lab! Thank you for your interest in the Story Lab session around Let the Story Do the Work!   

To register and help you get the most out of the reading and discussion, we have developed the following Prep Work, which includes reading a few chapters from Let the Story Do the Work. It should only take about 20 minutes total but will generate exponential return on the time you will invest in the upcoming virtual storytelling session.

Please note that we need to receive your responses to Part 2 by Friday, October 21st for the October 26th session. Completing the prep work secures your spot in the Story Lab.

The first come, first serve Story Lab sessions are scheduled monthly with the upcoming session on  October 26, 2022 from 12:00 - 1:00pm CT.  We look forward to hearing your story!

Leadership Story Lab Team

  • PART 1: Watch the following short video:

  • PART 2: Answer the following questions by Friday, October 21st to secure your spot in the October 26th Story Lab.

  • Chapter 1 and 8 in Let the Story Do the Work is a great resource to help you get started!

    Register for Storytelling for Professional Impact here.
  • A copy of your response will be emailed to you.

Questions about the Prep Work?

Please contact Sara Dennison at

Story Facilitators

One of our expert Story Facilitators is looking forward to hearing your stories!

Reena Story Lab Bio
Esther Story Lab Bio
author photo close up
Kelsey Eichhorn-Allen

Reena Kansal, Chief Operating Officer & Certified Story Facilitator
Since 2012, Reena has helped leaders tell their stories to be more persuasive and engaging in their business communication. She has earned an MBA from the Kellogg School of Management and a Bachelor’s Degree in Electrical Engineering from the University of Illinois at Urbana-Champaign.

Esther Choy, President & Chief Story Facilitator
Esther coaches executives in storytelling techniques and helps them leverage the art and science of persuasive storytelling to create extraordinary opportunities. She served as an admissions officer for the University of Chicago Booth School of Business, and now teaches in the executive education programs at Northwestern University’s Kellogg School of Management where she obtained her MBA.

Loretta Nyhan, Certified Story Facilitator
From her experiences as a writing coach, teacher, and novelist, Loretta understands the value of storytelling both as an instructional tool and a method for enhanced communication.  She earned her master’s degree in English, with a concentration in the teaching of writing, from the University of Illinois at Chicago.

Kelsey Eichhorn-Allen, Certified Story Facilitator
Kelsey has been working in storytelling across various industries and in different media for over a decade. With a background in writing and documentary/art cinema and a master’s degree in aesthetics and narrative theory, she combines a scientific approach to storytelling with her ingrained penchant for all things creative. Since finishing her formal education, she has immersed herself in the practices of design thinking and applied curiosity, exploring how we can harness the fundamental human practices of play and divergent thinking to feed strategy and storytelling.