Let the Story Do the Work
The Art of Storytelling for Business Success
By Esther K. Choy
Named one of the Top 10 Books for Entrepreneurs in 2017! -YourStory.com
People forget facts, but they never forget a good story. Esther Choy, Founder of Leadership Story Lab, shares the ins and outs of business storytelling in her book.
“I’ve been delivering presentations for years but after reading this book, I felt a change in the way I built and prepared my story. The end result was extremely effective. The audience was engaged and excited over the content. I would recommend this book to anyone that delivers presentations or further, talks to people - the lessons are applicable to anything!"
-Mike Maiorisi, Sr. Business Operations Associate, athenahealth
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Reviews of Let the Story Do the Work
"Esther Choy isn’t just smart and wise and sensible, but she also imbues her work with a spirit of kindness and positivity. The result is a book that’s rousing in both its practicality and its encouragement. You should read it immediately. "
—Stephen J. Dubner, coauthor of the Freakonomics books, and host of Freakonomics Radio