People forget facts, but they never forget a good story. Esther Choy, Founder of Leadership Story Lab, shares the ins and outs of business storytelling in her book, providing templates, principles and examples.
"Esther Choy isn’t just smart and wise and sensible, but she also imbues her work with a spirit of kindness and positivity. The result is a book that’s rousing in both its practicality and its encouragement. You should read it immediately. "
—Stephen J. Dubner, coauthor of the Freakonomics books, and host of Freakonomics Radio
“I’ve been delivering presentations for years but after reading this book, I felt a change in the way I built and prepared my story. The end result was extremely effective. The audience was engaged and excited over the content. I would recommend this book to anyone that delivers presentations or further, talks to people - the lessons are applicable to anything!"
-Mike Maiorisi, Sr. Business Operations Associate, athenahealth
“‘Let the Story Do The Work’ is different from cookie cutter business books. Esther’s writing approach is brilliant, yet practical by introducing the big picture followed by a playbook. More specifically, she starts by telling a compelling story (obviously, right?), then transitions that story into a teachable, yet retainable lesson, followed by particular examples that can be used to customize your story. This approach made it easy for me to immediately apply knowledge in an impactful way that led to a promotion…. Thank you, Esther, for changing my life.” -Stephen, from an Amazon.com review.
What if you could spend time with people you like and hone your business storytelling skills at the same time? Our Guide for Story Clubs gives you a framework for your group to hold four learning and feedback sessions to practice this essential communication skill.
Better Every Story
Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.