Certified Story Facilitators 2023

Business storytelling has become a coveted persuasive skill for every leader. Being able to teach these skills makes you indispensable in your workplace. Become a certified story facilitator by learning from Leadership Story Lab, a firm that has been at the forefront of business storytelling since 2010.

Once you are certified, you will be able to facilitate storytelling on your own and help your clients and teams tell better stories! You will become the trusted person your network turns to when they want an expert in authentic communication.

Enroll today to:

  • Access tools and frameworks for mining, refining and telling stories.
  • Equip yourself with leadership storytelling facilitation best practices you can immediately apply in your context.
  • Receive customized individual coaching from Chief Story Facilitator Esther Choy, who founded Leadership Story Lab in 2010.
  • Hone your facilitation skills in comfortable, inspiring small group settings.
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Learn more about the program:

Become a certified story facilitator today!

To learn more or register for the program, please share your information with us. Thank you!

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Chuen Chuen Yeo Headshot

“Mastering a predictable process that unlocks creativity and passion was so transformational. As a content creator and writer, this process has given me what is necessary to communicate with impact and raise my influence. Working with Esther and the coursemates in a small, safe setting made the learning experience transformative as I pushed the boundaries. I received many insights and as a result, I am now a more confident and effective leadership story facilitator. This is opening up a strong pathway in my business.”

-YEO Chuen Chuen, Managing Director, ACESENCE Agile Leadership and Author of Leaders People Love

Leadership Story Lab’s story facilitator certification training gives you the tools and processes to mine ideas, refine stories, and tell them with purpose. Learn how to support others who are using these tools for the first time.

You will not only master the storytelling process for yourself, but also experience the way Leadership Story Lab’s experts facilitate storytelling. You’ll have the chance to craft and share stories during the training, thus understanding the process first-hand before you teach it.

Once you hone these skills, you’ll earn a Story Facilitator Certification and be ready to facilitate on your own!

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Each certification level includes:

  • Four 2-hour virtual small group coaching sessions that meet once a week over the course of a month.
  • Two 45-minute virtual individual coaching sessions with Esther Choy, Chief Story Facilitator.
  • Prep work before and in between each session and a final facilitation project.
  • Upon successful completion, training includes a content licensing fee as well as title of Leadership Story Lab Certified Story Facilitator.

Annual Membership includes:

  • Monthly sessions to continue learning, structured content, and many other perks.
  • Access to the supportive Leadership Story Lab Story Facilitator Community.

Start your Story Facilitator Certification today!

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Luawanna Hallstrom

“Regardless of whether it’s my story or my client’s story, the IRS model of intriguing beginning, riveting middle, and surprise ending has become a mantra for me. I just got a call from a large contractor who needed help to win a very critical vote. They needed to tell a story that voters could identify with. I’m living all of these things that I’ve learned through the story facilitators’ certification process, and I believe that together we can change the world, one story at a time.”

-Luawanna Hallstrom, Principal, Collaborative Communications,
Level 3 Story Facilitator

Meet Our Story Facilitators

Certified Story Facilitator

Our supportive community of story facilitators has seen the power of story and are now inspired to help others tell theirs. Congratulations to the recent graduates of Leadership Story Lab's Level 1: Master of Story Construction Certification, Level 2: Master of Story Discovery, and Level 3: Master of Story Synthesis.

Karma Auden

Karma Auden

Financial Storyteller,
and Chief Financial Officer
University of Canberra
Level 3 Story Facilitator
Donna Bauman

Donna Bauman

Senior MBA Admissions Counselor,
Stratus Admissions Counseling
Level 3 Story Facilitator
Chuen Chuen Yeo

Yeo Chuen Chuen

Managing Director,
ACESENCE Agile Leadership Coaching and Training
Level 2 Story Facilitator
Michelle Dahlenburg

Michelle Dahlenburg

Lecturer,
Texas State University and
Independent Audio Producer
Level 1 Story Facilitator
Kelsey Eichhorn-Allen

Kelsey Eichhorn-Allen

Partner,
Collaborate & Eight
Level 1 Story Facilitator
Eileen Elledge

Eileen Elledge

Executive Speech Coach,
Speaking Excellence
Level 1 Story Facilitator
Rose Fealy

Rose Fealy

Chief Administrative Officer
and CFO,
The Society of Actuaries
Level 1 Story Facilitator
Carol Foley

Carol Foley

Tax & Estate Planning Professional
Level 1 Story Facilitator
Gina Fong

Gina Fong

Consumer Anthropologist,
Fong Insight
Level 2 Story Facilitator
Elaine Gast Fawcett

Elaine Gast Fawcett

Founder & Principal PhilanthroComm,
Strategy and Communications for Foundations and Giving Families
Level 1 Story Facilitator
Vadivu Govind

Vadivu Govind

Founding Director,
Human Unlimited, Singapore
Level 1 Story Facilitator
Luawanna Hallstrom

Luawanna Hallstrom

Principal,
Collaborative Communications
Level 3 Story Facilitator
Leigh Janis

Leigh Janis

Vice President,
Sales and Customer Experience,
Production Solutions
Level 2 Story Facilitator
Reena Kansal

Reena Kansal

Chief Operating Officer
and Story Facilitator,
Leadership Story Lab
Level 3 Story Facilitator
Bernhard Krieg

Bernhard Krieg

Independent Investor,
Level 1 Story Facilitator
Michelle Lopez

Michelle Lopez

President & Founder,
Next Gen Latinos, LLC
Level 3 Story Facilitator
Chris McAuley

Chris McAuley

Founder & Owner,
MCAVOY Inc.,
Level 2 Story Facilitator
Bryce McNabb2

Bryce McNabb

Recruiter ST,
Apex Systems
Level 1 Story Facilitator
Arlene Milon 2

Arlene Milon

Executive Director,
Renew the 'I do’ Foundation
Level 2 Story Facilitator
Loretta Nyhan

Loretta Nyhan

Amazon Charts bestselling novelist,
Lake Union and
HarperCollins Publishing
Level 1 Story Facilitator
Reggie Polk

Reggie Polk

Customer Outcomes Delivery Manager,
ServiceNow
Level 1 Story Facilitator
Rissa Reddan

Rissa Reddan

Partner & Chief Marketing Officer,
West Monroe
Level 1 Story Facilitator
Eugene Toh

Eugene Toh

Director, Enterprise Singapore
Chief Commercial Officer, Energy Market Authority (Singapore)
Level 2 Story Facilitator
Jackie Wei Green

Jackie Wei Green

Americas Head of Communications,
Arup
Level 1 Story Facilitator
Eugene Toh Headshot

"Being a certified story facilitator has brought meaning to my professional relationships, allowing me to support others in their personal journey and find new perspectives in life."

-Eugene Toh, Director, Enterprise Singapore, Chief Commercial Officer

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"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

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