Business
Storytelling
for Leadership
Success

How effectively and authentically are family businesses telling their stories? We recently looked into 30 family businesses to investigate how they communicated their values, impact, and stories.

Each business was graded on our eight-point VISibility (Values, Impact, Story) scale. See our research and the world's first Family Business VISibility Ranking here.

Tell the right story for any business situation. We’ll give you the tools.

Leadership Story Lab’s business storytelling coaching, consulting and training give you the tools to tell endless brief and brilliant stories. These tools set you apart as an authentically persuasive leader.

With leadership storytelling, you can stand out in the interview process, add punch to presentations, make compelling cases for new initiatives and build your team. We can help with online business storytelling coaching, training and remote consulting.

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Story Lab 2

Practice with a Story Facilitator who can help you find the heart of your story. Story Labs are perfect for workshopping an idea. Register for free!

Business Storytelling Insights

Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.

What Happens When Family Businesses Share Their Remarkable Stories

What Happens When Family Businesses Share Their Remarkable Stories

Family businesses are a trove of incredible stories. But often owners don’t take the time to reflect on and share these stories publicly. When they do, the impact is powerful. Not only as a marketing strategy, but to elevate the purpose of the company externally and to prepare the next generation for leadership. The first…

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Business storytelling has become a coveted persuasive skill for every leader. Being able to teach these skills makes you indispensable in your workplace. Become a certified story facilitator by learning from Leadership Story Lab, a firm that has been at the forefront of business storytelling since 2010.

“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”

-Colleen Kelly, Executive Director, Women’s Health Foundation

Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

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People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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Featured in 2022
FGW

Understanding the Stories of First Generation Wealth Creators

Our research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Our report, “Transforming Partnerships with Major Donors” was featured in the Wealth Matters column in the New York Times.

Season Three

Introducing Season 3 of Esther's Podcast: Family IN Business

What does entrepreneurship look like in a family business? Season 3 of Esther's podcast with Kellogg's Ward Center for Family Enterprises investigates this question. Our guests and experts share stories and insight of failure, triumph, and new ventures to inspire us.

Esther Teaching

Storytelling for Professional Impact:
Insights, Introductions, and Inspiration for Leaders

Storytelling is for everyone—not just for creatives or superheroes— and you can learn it by spending only ten minutes a day!  Each section of the three-part, online course will last for only a week, with time in-between to practice on your own.

Meet the Team

Meet the Team Devoted to helping you leverage the art of persuasive storytelling.

Our team cares deeply about seeing your stories connect with your audience. Our rich backgrounds in storytelling, business and higher education equip us to take your stories to the next level.