Transforming
Leadership
Through
Storytelling
The first 500 readers who purchase Winning Without Persuading: A New Framework for Leading with Curiosity and Story Discover are invited to join Esther Choy for an exclusive live training experience—two interactive one-hour sessions where you'll practice the principles of story discovery and curiosity in real-time, with personalized guidance. Claim your spot by May 5th!
Trusted by:
Tyson
ATI
Comcast
Allstate
SC Johnson
ABA
Kwik Lok
Seattle Credit Union
ZS
United
Berkshire Hathaway
West Monroe
Brookfield
Chicago Public Schools
Business storytelling creates meaning and curiosity, builds human connection, and prompts action. Unify and elevate culture as the organization scales. As a top communications training partner for Fortune 500 companies,Leadership Story Lab equips leaders with skills in business storytelling through coaching, training, and facilitator certification. Our T-Squared Approach: Transaction × Transformation empowers leaders to meet goals, see differently, and create long-lasting meaningful connections with their audiences.
Tell the right story for any business situation.
We’ll give you the tools.
When you are equipped with storytelling frameworks and effective communication skills, you will:
- Elevate data-driven work through narratives
- Build meaningful relationships across a range of audiences
- Grow your executive presence
- Influence your audiences to take action
- Discover and communicate your authentic voice
- Make the case for change
- Help others be seen, heard, and understood
- Turn storytelling into a strategic organizational capability
We can help you at all stages of your storytelling journey. Leadership Story Lab’s business storytelling coaching, consulting, workshops, training, and story facilitator certification give you the tools to tell brief and brilliant stories, ask the right questions, and connect with your audience. These skills set you apart as an authentic and transformative leader who listens with curiosity, communicates effectively, and guides your team persuasively.
“Spending time with Esther to refine and rethink how I present myself and my story to others was an investment that has already paid off for me. I am much more keenly aware of how I am perceived and how to better craft and deliver a message targeted to my audience to achieve my objective. Esther helped me become an “influencer” by streamlining my message, making it more engaging and keeping it on target.”
-Karen Catlin, Managing Director Sales Effectiveness, United
Featured in:
Read articles by Esther Choy and press coverage of her leadership storytelling insights.
Transform Your Leadership
Storytelling isn’t just a communication skill. It’s a leadership turning point.
At Leadership Story Lab we work with leaders who want to persuade, not just prove. Connect, not just convince. If you're ready to reach your next level of impact, click below for actionable steps and our carefully curated resources that will get you there.
Tell Me About Yourself: Story Discovery Workshop
Learn how to answer the ever common question, “Tell me about yourself.” in a compelling and memorable manner in the age of AI. Join Leadership Story Lab’s Story Discovery Workshop, our most popular leadership storytelling exercise, where you will connect with other professionals and learn how storytelling will help you build trust, connection, and stand out from a crowd. Craft your story to show your credentials and competence, and most importantly, your character!
Business Storytelling Insights
Level up your leadership skills with business storytelling. Read about techniques, tips and examples that can strengthen your communication.
New Book About The Hidden Leadership Tool Found In Story
Author Esther Choy Launches Exclusive Live Leadership Communication Training for First 500 Readers of Winning Without Persuading CHICAGO, IL — There is a leadership skill no one taught you—yet it determines the quality of every decision you make. Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today’s…
Prompt ella AI to Shape Your Stories
AI with one purpose: to help you communicate more effectively as a leader.
Meet ella AI, Leadership Story Lab’s storytelling compass. Trained exclusively on proven leadership storytelling methods and frameworks, ella AI helps you turn complex ideas into clear, compelling narratives and brings over 15 years of business communication expertise right to your fingertips. And when you want deeper guidance, our live (human) coaches are right there to support you. Try ella AI today!
“Being a certified story facilitator has brought meaning to my professional relationships, allowing me to support others in their personal journey and find new perspectives in life.”
-Eugene Toh, Assistant Chief Executive at Singapore’s Energy Market Authority and
a level 2 Certified Story Facilitator
Story Facilitator Certification
Master storytelling facilitation skills to empower others to tell their stories.
Business storytelling has become a coveted persuasive skill for every leader. Being able to teach these skills makes you indispensable in your workplace. Transform your communication and leadership style by becoming a certified story facilitator with Leadership Story Lab. We have been on the forefront of business storytelling since 2010.
“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”
-Colleen Kelly, Executive Director, Women’s Health Foundation
Better Every Story
Leadership Transformation through Storytelling
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
Get Esther Choy’s insights, best practices and examples of great storytelling to your inbox each month.
People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
Understanding the Stories of First Generation Wealth Creators
Our research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Our report, “Transforming Partnerships with Major Donors” was featured in the Wealth Matters column in the New York Times.
Esther's Podcast: Family IN Business
Esther's podcast with Kellogg's Ward Center for Family Enterprises is full of rich, deep and personal conversation. Listen to how family business leaders navigate Transition in Season 1, find Purpose in Season 2, and nurture Entrepreneurship in Season 3. Be inspired by guests and experts share stories and insight of failure, triumph, and new ventures.
Meet the Team Devoted to helping you transform your leadership with business storytelling.
Our team wants to help you connect, lead, persuade. Wherever you are on your leadership journey, we are here to take your stories to the next level. With expertise in storytelling, business and higher education, we are equipped to help you succeed.