Business
Storytelling
for Leadership
Success

Tell the right story for any business situation. We’ll give you the tools.

Leadership Story Lab’s business storytelling coaching, consulting and training give you the tools to tell endless brief and brilliant stories. These tools set you apart as an authentically persuasive leader.

With leadership storytelling, you can stand out in the interview process, add punch to presentations, make compelling cases for new initiatives and build your team. We can help with online business storytelling coaching and training and remote consulting.

It’s Leadership Story Lab’s 10th Anniversary!

We have spent the last 10 years empowering thousands of clients to tell their leadership stories with purpose and power and persuade their business audiences into action. To celebrate, we are focusing on giving back!

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Business Storytelling Insights

Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.

The Best Storytelling Technique For Overcoming Imposter Syndrome

The Best Storytelling Technique For Overcoming Imposter Syndrome

As you advance as a leader, people will often ask you to offer intelligent opinions on subjects you know very little about. And you will often need to hold your own with experts and ask them astute questions. You may feel like you need to earn a Ph.D. before you dare to offer an opinion…

“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”

-Colleen Kelly, Executive Director, Women’s Health Foundation

Better Every Story

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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Introducing Esther's New Podcast: Family IN Business

How do family owned businesses navigate all of the changes that face them over the generations? Esther’s new podcast with the Kellogg Center for Family Enterprises highlights how family business leaders have reflected on this question.

Family IN Business
Meet the Team

Meet the Team Devoted to helping you leverage the art of persuasive storytelling.

Our team cares deeply about seeing your stories connect with your audience. Our rich backgrounds in storytelling, business and higher education equip us to take your stories to the next level.