Business
Storytelling
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Read articles by Esther Choy and press coverage of her leadership storytelling insights.
Business leaders tell stories because people need both fact and emotion to be persuaded to take action.
What’s the secret to telling a business story that captures your audience’s emotions? Here are 3 essential and simple elements:
Tell the right story for any business situation. We’ll give you the tools.
Leadership Story Lab’s business storytelling coaching, consulting and training give you the tools to tell endless brief and brilliant stories. These tools set you apart as an authentically persuasive leader.
With leadership storytelling, you can stand out in the interview process, add punch to presentations, make compelling cases for new initiatives and build your team. We can help with online business storytelling coaching, training and remote consulting.
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Practice with a Story Facilitator who can help you find the heart of your story. Story Labs are perfect for workshopping an idea. Register for free!
Business Storytelling Insights
Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.
Data-Driven Leader Finds Storytelling To Be Crucial Leadership Skill
Kennith Jackson (KJ), Director of Professional Services, AI Solutions at Google, realized that storytelling was a crucial leadership skill. Specifically, his team experienced a major transition, and he needed to be able to explain their purpose and impact persuasively. So he came to Leadership Story Lab for coaching. After working with me for 12 weeks,…
Business storytelling has become a coveted persuasive skill for every leader. Being able to teach these skills makes you indispensable in your workplace. Become a certified story facilitator by learning from Leadership Story Lab, a firm that has been at the forefront of business storytelling since 2010.
“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”
-Colleen Kelly, Executive Director, Women’s Health Foundation
Better Every Story
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our twice monthly newsletter.
People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.
People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.
Understanding the Stories of First Generation Wealth Creators
Our research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Our report, “Transforming Partnerships with Major Donors” was featured in the Wealth Matters column in the New York Times.
Introducing Season 3 of Esther's Podcast: Family IN Business
What does entrepreneurship look like in a family business? Season 3 of Esther's podcast with Kellogg's Ward Center for Family Enterprises investigates this question. Our guests and experts share stories and insight of failure, triumph, and new ventures to inspire us.
Storytelling for Professional Impact:
Insights, Introductions, and Inspiration for Leaders
Storytelling is for everyone—not just for creatives or superheroes— and you can learn it by spending only ten minutes a day! Each section of the three-part, online course will last for only a week, with time in-between to practice on your own.
Meet the Team Devoted to helping you leverage the art of persuasive storytelling.
Our team cares deeply about seeing your stories connect with your audience. Our rich backgrounds in storytelling, business and higher education equip us to take your stories to the next level.