Business
Storytelling
for Leadership
Success

How do family businesses make decisions together that serve a greater purpose? Season 2 of the Family IN Business podcast is on purpose, and it’s out now!

Tell the right story for any business situation. We’ll give you the tools.

Leadership Story Lab’s business storytelling coaching, consulting and training give you the tools to tell endless brief and brilliant stories. These tools set you apart as an authentically persuasive leader.

With leadership storytelling, you can stand out in the interview process, add punch to presentations, make compelling cases for new initiatives and build your team. We can help with online business storytelling coaching, training and remote consulting.

Trusted by:

Business Storytelling Insights

Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.

How To Introduce Business Storytelling Culture — And Change Your Workplace

How To Introduce Business Storytelling Culture — And Change Your Workplace

Brian suspected that his all-department meeting had become a waste of an hour each week. A few people were sure to skip, while others would stare into space or constantly glance at the cell phone in front of them. The same two to three people gave input or asked questions when he presented company-wide updates,…

“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”

-Colleen Kelly, Executive Director, Women’s Health Foundation

Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.

  • By subscribing, you are agreeing to our privacy policy.
  • This field is for validation purposes and should be left unchanged.

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

book_boxes

Featured in:

Featured IN
FGW

Understanding the Stories of First Generation Wealth Creators

Our research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Our report, “Transforming Partnerships with Major Donors” was featured in the Wealth Matters column in the New York Times.

Introducing Season 2 of Esther's Podcast:
Family IN Business

How do family businesses make decisions together that serve a greater purpose? Season 2 of Esther’s podcast with the Kellogg’s Ward Center for Family Enterprises focuses on the theme of purpose. Our guests and experts help us learn to find our purpose and then live it out.

Family IN Business
Meet the Team

Meet the Team Devoted to helping you leverage the art of persuasive storytelling.

Our team cares deeply about seeing your stories connect with your audience. Our rich backgrounds in storytelling, business and higher education equip us to take your stories to the next level.