Business
Storytelling
for Leadership
Success

Our new report, Transforming Partnerships With Major Donors, was featured in the Wealth Matters column in the New York Times.

Tell the right story for any business situation. We’ll give you the tools.

Leadership Story Lab’s business storytelling coaching, consulting and training give you the tools to tell endless brief and brilliant stories. These tools set you apart as an authentically persuasive leader.

With leadership storytelling, you can stand out in the interview process, add punch to presentations, make compelling cases for new initiatives and build your team. We can help with online business storytelling coaching, training and remote consulting.

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Business Storytelling Insights

Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.

Why We Fail To Persuade Others—And What To Do Instead

Why We Fail To Persuade Others—And What To Do Instead

A couple of weeks ago, I was riding my bike along Lake Michigan with my husband, when I toppled right over and fractured my foot. (Ouch.) I know I have two fractures in my ankle because I went to see a specialist—a highly-rated, experienced doctor I chose for his expertise. He discussed my condition and…

“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”

-Colleen Kelly, Executive Director, Women’s Health Foundation

Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

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People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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FGW

Understanding the Stories of First Generation Wealth Creators

Our new research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Be the first to read the new report, “Transforming Partnerships with Major Donors.”

Introducing Esther's New Podcast: Family IN Business

How do family owned businesses navigate all of the changes that face them over the generations? Esther’s new podcast with the Kellogg Center for Family Enterprises highlights how family business leaders have reflected on this question.

Family IN Business
Meet the Team

Meet the Team Devoted to helping you leverage the art of persuasive storytelling.

Our team cares deeply about seeing your stories connect with your audience. Our rich backgrounds in storytelling, business and higher education equip us to take your stories to the next level.