Storytelling isn’t just a communication skill. It’s a leadership turning point.
What Makes Our Approach Different?
At Leadership Story Lab, we work with leaders who want to persuade, not just prove. Connect, not just convince. While others teach storytelling as performance, we teach it as a system. One rooted in what we call T²: Transaction × Transformation.
What Is T²?
- Transaction is your initial goal. Land the job. Win the deal. Lead the change. Deliver the message.
- Transformation is what happens when storytelling becomes a way of seeing—and leading. You start to speak differently. Listen differently. Lead with more clarity and purpose.
T² means you get the result and the shift.
What Step Is Right For You?
Curious About Storytelling?
Explore if you’re new to story-driven leadership.
From Harvard Business Review to Entrepreneur, see how storytelling transforms leadership.
Our article, "Why Is Leadership Storytelling So Powerful?", is a great place to start.
Our YouTube channel has explainers, tips, and interviews that show the power of business storytelling. Watch today.
Real stories, real turning points, and real lessons from business leaders like you. Listen today.
Subscribe to a monthly newsletter with examples of business storytelling in practice. Join Now.
Learn the secret sauce that makes stories stick in a complimentary virtual small group workshop. Register Today.
Need Support Right Now?
You’ve got a goal. We’ll help you reach it—with story.
Learn the ins and outs of leadership storytelling with Let The Story Do The Work. Start Reading.
Esther’s latest book, Winning Without Persuading: A New Framework for Leading with Curiosity and Story Discovery, unlocks a new level of transformative leadership. Order your copy today!
High-stakes pitch, job interview, or keynote? We help shape the story that leads. Build your skills.
Our chatbot, ella AI, is exclusively trained on Esther Choy’s and Leadership Story Lab's proven methods and brings that expertise right to your fingertips. ella AI is here to serve as a compass for your leadership storytelling journey. Try it today!
Use a different approach to answer the ever common question, “Tell me about yourself.” to create your story in a compelling and memorable manner. Register today!
For groups navigating change, conflict, or culture-building. We facilitate the stories that align and activate. Transform your team with an interactive workshop or a keynote.
Ready for a Deeper Shift?
Storytelling as leadership transformation.
The Story Facilitator Masterclass. Our flagship experience. Application-based.
Designed for leaders, changemakers, and communicators ready to guide others—not just speak louder. Apply today.
Time and time again, we’ve seen how a culture of storytelling transforms companies’ biggest challenges into connections and successes. Learn more.
Still Not Sure? Let’s figure it out together.
One short conversation can help you find the next best step. Let's talk.
T² means you get the result and the shift.
It’s not about telling better stories. It’s about becoming the kind of leader your story demands.
“Without Esther and her storyboarding process we would have never won this important account in the world’s most challenging and rewarding market.”
-Trevor Cook, Managing Director, AMP Capital
Business Storytelling Insights
Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.
3 Ways Authentic Storytelling Helps You Land A New Job
Imagine this scenario for a job interview: You fly nine hours to an in-person interview. You are jetlagged, but even worse, you’ve come down with chicken pox. No amount of makeup will cover the marks on your face and you feel lousy. This happened to me in 1998 and despite all the setbacks, I was…
Better Every Story
Leadership Transformation through Storytelling
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
Get Esther Choy’s insights, best practices and examples of great storytelling to your inbox each month.
People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
Leadership Storytelling Workshop
Give it a try! Learn the fundamental storytelling framework, test new ideas and receive constructive feedback at an upcoming leadership storytelling workshop! This complimentary virtual small group coaching session is a great way to practice in a safe environment and ask questions about applying leadership storytelling to your business context. Come away with new ideas to elevate your communication!
Esther's Podcast: Family IN Business
Esther's podcast with Kellogg's Ward Center for Family Enterprises is full of rich, deep and personal conversation. Listen to how family business leaders navigate Transition in Season 1, find Purpose in Season 2, and nurture Entrepreneurship in Season 3. Be inspired by guests and experts share stories and insight of failure, triumph, and new ventures.