Plenty of companies already have credentials galore. They’ve won awards, racked up countless successes, and may even be a household name.
But many still struggle to attract and retain employees and customers alike.
The fact is, to potential employees or customers, one company often seems just like the others in the same industry. In fact, if many companies removed their logos from pitch books or recruiting and onboarding materials, no one would be able to distinguish their materials from their competitors’. The same is true for many corporate communications.
Conveying the essence of who you are as a company sets you apart.
In our business storytelling consulting, we become your powerful partner in finding the right stories to convey your values. We’ve helped companies tell the right story to intrigue new talent during recruiting, make sales pitches more narrative-based, convey M&A due diligence and capture the stories of a family business to build greater trust with employees and clients.
Time and time again, we’ve seen how a culture of storytelling transforms companies’ biggest challenges into connections and successes.
Business storytelling consulting sessions are fully customizable and can include large group trainings, small group brainstorming and storyboarding consulting, or even one-on-one interviews with individuals––all geared toward uncovering central storylines.
We partner with you to achieve your goals.
Get an estimate on your project.
“Without Esther and her storyboarding process we would have never won this important account in the world’s most challenging and rewarding market.”
-Trevor Cook, Managing Director, AMP Capital
Case Study: Attracting Clients with Story
Audience: Portfolio managers, senior marketing team and analysts
Goals: Brookfield Investment Management was trying to raise assets under management.
Result: They were able to revise one of their pitch books so that they now intrigue and delight their prospective investors, rather than dump data on them. With the new narrative-based pitch book, one of Brookfield public securities groups was able to quadruple the amount of assets under management.
Better Every Story
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.