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Persuasive storytelling is not a mysterious inborn gift. Rather, it is a highly trainable skill that affirms and enhances a leader’s influence. In our highly interactive business storytelling workshops and training sessions, participants learn tangible skills that help them craft memorable stories. We believe storytelling is their most valuable asset--whether they are launching a new fundraising campaign, preparing to explain complex concepts to a general audience, motivate their teams or simply want to cultivate more authentic business connections.

Receive a training agenda that is customized just for you.

“Leadership Story Lab afforded our large marketing team not only the opportunity to refine our storytelling capabilities, delivering technical information to nontechnical audiences, but it also served as a phenomenal team builder. Leadership Story Lab provided us with resources that we can use to keep this time of learning and reflection alive throughout our daily work.”

- Ali Barnes, Multichannel Engagement Manager, Eli Lilly and Company

Our interactive training and workshops are customized to meet your goals.  Participants will not only learn new storytelling tools, but will also apply them to live cases or applicable scenarios.Training ranges from 90 minutes to half-day or full-day to multi-day and can accommodate a variety of audience sizes. 

Sample topics include:

  • Key Elements of Storytelling
  • Strategic Storytelling
  • Spontaneous Storytelling
  • Story Lab: an opportunity to apply the newly learned tools to a live case.

Plus, structured follow up exercises to turn new skill into habit.

2 Story Lab Sessions
Virtual small group coaching sessions

Leadership Storytelling Practice Guide
A workbook filled with story templates and frameworks to guide story creation.

Storytelling for Professional Impact
An online course that shares bite-size storytelling exercises for 21 days.

Case Study: Building Relationships

Client: ZS Associates

Audience: Principals & Associate Principals

Goals: Build meaningful relationships with new clients, colleagues and partners.

Result: By embracing the fundamental elements of storytelling and capitalizing on social influence, participants were able to craft brief and brilliant self-introductions that make memorable connections in professional settings.

Esther at Work

Better Every Story

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