For over ten years, Leadership Story Lab has been helping clients apply storytelling techniques in a broad range of business and nonprofit contexts. Get started on your leadership storytelling journey by signing up for interactive online Story Lab sessions, exploring our research, and discovering our storytelling resources.

    Story Lab

    Upcoming Event: Story Lab

    Join us for an upcoming Story Lab, an hour-long virtual small group coaching session, where you have an opportunity to share a story and receive feedback.

    Better Every Story

    "This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

    Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.


    Understanding the Stories of First Generation Wealth Creators

    Our new research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Be the first to read the new report, “Transforming Partnerships with Major Donors.”

    Listen to Esther's Podcast: Family IN Business

    In Esther’s podcast with the Kellogg Center for Family Enterprises, family business leaders share how they have applied storytelling over the generations. These riveting episodes reveal how understanding their own story has carried family enterprise leaders through many twists and turns.

    Family IN Business

    Insights and Resources

    Explore leadership storytelling resources filled with tips, insights and examples. Find videos, conversation prompts, reading guides and more.

    Customized Resources

    Need specialized support that meets you right where you are on your storytelling journey? Our interactive, customized business storytelling services give you all the tools you need for successful business storytelling, whether through coaching, consulting, keynote speaking or training.

    Start the Conversation!

    Business Storytelling Insights

    Successful Female Motivational Speaker on Stage, Talking about Happiness, Diversity, Empowerment, Success, Leadership, STEM and How to Be Productive. Woman Presenter Leads Tech Business Conference

    7 Techniques To Take Your Business Storytelling To The Next Level Now

    Confident Indian hr manager holding interview with candidate in office

    How To Fully Understand Your Donors’ Stories

    Fundraisers may be tempted to group all wealthy people together, but they must understand this important subset.

    The One Category of Major Donors Fundraisers Can’t Miss