Posts by Esther Choy
How To Find Your Work’s Purpose Through Storytelling
Meghan Juday of IDEAL INDUSTRIES tells me it’s about leaving things better than you found them—in other words, good stewardship. Chris Herschend of Herschend Family Entertainment talks about leading a…
Read MoreHow To Introduce Business Storytelling Culture — And Change Your Workplace
Brian suspected that his all-department meeting had become a waste of an hour each week. A few people were sure to skip, while others would stare into space or constantly…
Read MorePowerful Visuals: How A Photographer And Nonprofit Leader Is Using Business Storytelling To Save The Florida Panther
Three years ago, I was visiting my favorite art museum, which was hosting a traveling photography exhibit. The exhibit was of portraits. Some were self-portraits (“selfies” from decades before the…
Read MoreBusiness Storytelling Culture Can Improve Your Organization In 3 Big Ways
“No tribal chief or elder has ever handed out statistical reports, charts, graphs, or lists to explain where the group is headed or what it must do.” As management consultant…
Read MoreWhy We Fail To Persuade Others—And What To Do Instead
A couple of weeks ago, I was riding my bike along Lake Michigan with my husband, when I toppled right over and fractured my foot. (Ouch.) I know I have…
Read More3 Ways To Increase Empathy And Embrace Diversity In The Workplace
Do an experiment with me: take a piece of chalk and go to your driveway or the sidewalk. Write a big lower-case “n” on the ground. Then call out someone…
Read More4 Surprisingly Effective Audience Research Steps Most Speakers Don’t Take To Reach And Influence
Imagine writing a company-wide memo to hundreds of employees informing them of the exciting news: your company has sold! You heap praise on the buyer and on the ways this…
Read MoreHow To Use Business Storytelling To Attract And Retain Talent
Rebecca is the HR Director for a uniforms wholesaler, and she has a frustrating problem. Employee turnover has been steadily increasing, and the resounding feedback from these exiting employees is…
Read More5 Leadership Storytelling Quotes For Keeping Audiences In Suspense
Many leaders wonder what they can do to keep audiences hanging on their every word during presentations. These five leadership storytelling quotes provide the answers. 1. “Good suspense… is really…
Read More3 Secrets To Building Trust With Your Virtual Team
It’s Monday morning. Your team of 18 is ready to meet at 10:00AM, Eastern time. Seven of them are in your office in New York City. Two of them are…
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