Esther Choy, Author at Leadership Story Lab

How To Ensure Professional Development Actually Empowers Your Team

“I’m not here to sell you anything.” That’s what Amy — Sawyer Products’s lead salesperson — said when she walked into her first in-person meeting at a major retailer’s headquarters. Amy exemplified a communication tool she had learned in her company’s professional development courses. The buyers looked confused. True to her words, Amy didn’t have…

4 Summer Books That Will Make You A Better Leader

Summer is a great time to catch up on your “to be read” shelf AND to brush up on your leadership communication skills. But this doesn’t mean you must read management and leadership books. Reading fiction is a proven way to build your empathy muscle — a key ingredient to being a better leader and…

Make Your LinkedIn Profile Better With A Simple Shift In Your Mindset

Let me give you an example: Because May is my birthday month, I was recalling my most recent birthday parties. Two years ago, when I was celebrating a milestone birthday, my husband and I planned a big party — with friends flying in from out of town and a delicious dinner. We played music, sang,…

3 Ways Authentic Storytelling Helps You Land A New Job

Imagine this scenario for a job interview: You fly nine hours to an in-person interview. You are jetlagged, but even worse, you’ve come down with chicken pox. No amount of makeup will cover the marks on your face and you feel lousy. This happened to me in 1998 and despite all the setbacks, I was…

Want To Ace A Job Interview? A Simple Story Will Make You Shine

One of the most common job interview questions is, “So, tell me about yourself.” It’s often used as an ice breaker early in the interview to give the candidate time to warm up and settle in before the harder-hitting questions come. But the truth is, during a job interview, there is no “warm up.” First…

3 Practical Storytelling Techniques To Make You Shine At Work

You’ve prepared your talking points. You’ve rehearsed your pitch. You’ve got the data to back up every claim. So why does senior management look distracted when it’s your turn to present your brilliant ideas at the quarterly all-team meeting? The difference between being overlooked and being valued often comes down to one skill: storytelling. Here’s…

3 Traits That Help Women Thrive In Male-Dominated Careers

Every industry has unspoken cultural norms and stereotypes. When you don’t fit those norms, peers and mentors may create obstacles to your success or question why you are there. Even if they are not explicitly antagonistic, they may simply overlook you. I was curious to understand how people succeed in fields dominated by a group…

NFL, Bad Bunny Case Study: How To Be Authentic, Successful

Bad Bunny’s halftime was viewed by 128.2 million people, making it one of the most-watched performances in Super Bowl history, according to Rolling Stone. More than a cultural flashpoint, the show was a case study in bringing your authentic self to the limelight and finding success. In all stages of our careers, there can be…

Challenging Job Interview Questions: 4 Simple Tips You Need To Know

Have you ever been to a conference or networking event where you spend the entire time conversing with colleagues, but leave feeling alone — like you actually haven’t connected with anyone? For hiring managers, this is what a day of asking job interview questions often feels like. When people feel they need to put their…

3 Practical Guidelines For Writing A Better LinkedIn ‘About’ Section

LinkedIn has become a routine way to learn about a new business contact and share news and insights. But your LinkedIn profile doesn’t need to be routine. Colleagues, potential clients and employers head to LinkedIn to learn about who you are. They may look for facts about where you’ve worked and what skills you have,…