Posts by Esther Choy
Audience Awareness: 3 Communication Strategies Leaders Can Learn from Poetry
For many people, poetry brings back the memory of being in seventh grade English when they were taught to try to solve the riddle of a poem: the meaning was…
Read More3 Communication Strategies Business Leaders Can Learn from Poetry
As discussed in my recent Forbes article, poets use impactful communication strategies that can be adopted by business leaders looking to connect with their audiences in meaningful ways. Beyond paying…
Read MoreWhy Storytelling Matters at Work: Interview with Historia Academy Founder
As you read this interview with my friend and colleague Artem Mushin-Makedonskiy, you will notice that he references how he entered into the storytelling world by reaching out to professional…
Read MoreHow To Communicate Complex Information: 4 Strategies
Industries like Fintech is notoriously complex. With new digital currency comes new digital tools and terms that can be hard to explain. Terms like blockchain, NFTs, cryptocurrency can leave a…
Read More3 Tenets To Unlock The Power Of Persuasive Storytelling
Shawn is sitting in a presentation about how her company is going to improve client experience next quarter. It’s important that she takes in the information because she’s going to…
Read MoreThe Leadership Storytelling Secrets That Keep Audiences Riveted
Authentic persuasion requires leaders to have relevant and compelling stories on hand. Stories not only create stronger bonds with your audience, they also make information more memorable. To create stories…
Read MoreWhy We Need Stories Along With Data: War in Ukraine Shows
As the war continues in Ukraine, people are brainstorming ways to help. Matching programs to raise funds. Divesting from Russian companies. It all feels like a drop in the bucket…
Read MoreWhy Conflict Draws Us In And Prompts Collective Action
The whole world watching the story unfolding in Ukraine. As the images of destruction have made their way out of Kyiv, the human suffering is clear and heartbreaking. Though our…
Read More4 Truths About Connecting With Your Audience Through Business Storytelling
Storytelling in business settings is about creating fit: that between story and audience. You might have what you think is the world’s greatest story, but most audience members of a…
Read MoreBusiness Storytelling through Uncertainty: Mergers and Acquisitions
The gaming industry is all abuzz with the breaks that Microsoft will be acquiring “powerhouse” Activision Blizzard Inc. for a cool $70B. WSJ writes that the merger’s going to try…
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