Posts by Esther Choy
4 Business Storytelling Habits For The New Year
Andrea wants 2022 to be a fresh start. After the last two years of living in a pandemic bubble, she wants to eat better, do yoga every morning and speak…
Read More5 Holiday Quotes To Get You In The Spirit [Storytelling Edition]
Sitting in his home office, Ben gets the invitation to the office holiday party. It will be virtual again, but the email makes it clear that it will be…
Read MoreHow Storytelling Helps Us Lead During Uncertainty And Fatigue
Uncertainty is all around us. On Thursday, November 18, 2021, you and your team are setting goals for 2022. You’ve taken into account the delays in the supply chain, labor…
Read More5 Key Facts About Structuring An Effective Business Story
A business story with impact can be as short as one sentence, a three-minute speech, or a thirty-minute product demonstration. But no matter what, it should have an: Intriguing beginning…
Read MorePerformance Evaluation: Learn more about how to ace it
Performance evaluations are here again. After a year of working from home, how do you share your value and impact in a way that will make you stand out? In…
Read MoreVisual Storytelling Techniques For Powerful Communication
If you took your logo off of your latest pitch deck, could it pass for another company’s? How about your latest presentation at an industry conference? When you’re competing for…
Read MoreHow To Find Your Work’s Purpose Through Storytelling
Meghan Juday of IDEAL INDUSTRIES tells me it’s about leaving things better than you found them—in other words, good stewardship. Chris Herschend of Herschend Family Entertainment talks about leading a…
Read MoreHow To Introduce Business Storytelling Culture — And Change Your Workplace
Brian suspected that his all-department meeting had become a waste of an hour each week. A few people were sure to skip, while others would stare into space or constantly…
Read MorePowerful Visuals: How A Photographer And Nonprofit Leader Is Using Business Storytelling To Save The Florida Panther
Three years ago, I was visiting my favorite art museum, which was hosting a traveling photography exhibit. The exhibit was of portraits. Some were self-portraits (“selfies” from decades before the…
Read MoreBusiness Storytelling Culture Can Improve Your Organization In 3 Big Ways
“No tribal chief or elder has ever handed out statistical reports, charts, graphs, or lists to explain where the group is headed or what it must do.” As management consultant…
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