Posts by Esther Choy
One More Business Storytelling Strategy That Will Help You Explain Complex Ideas
As discussed in my recent Forbes article about storytelling techniques for explaining complex ideas, there are different strategies you can use to make sure your audience understands what you mean…
Read MorePersuasive Leadership: The Difference Between Proving And Persuading
Gerald’s marketing company just expanded its line of services to include social media support. He was having lunch with a long-time client to reveal the launch of the new services.…
Read MoreHow To Write A Memorable LinkedIn Bio
This question has come up a lot lately. “How do I tell people about myself in a way that is more than just a list of career milestones?” Business leaders…
Read MoreThe Spirit Hunters: Interview with author Alina Choy Krieg (my daughter!)
You know the old adage, “The apple doesn’t fall far from the tree,” but I would like to add that the tree cannot predict which way the apple will roll.…
Read MoreCreating A Leadership Origin Story with Malika Amandi of Center for Women’s Voice
I am always on the lookout for great examples of business stories. One genre of business stories is the origin story. Good origin stories tell the audience and potential client…
Read MoreA Great Mentor Unlocks the Power of Leadership Storytelling
A key part of being a great workplace mentor is helping your mentees to learn to represent themselves—at work, during interviews, at client meetings, etc. As mentors, we know the…
Read MoreAudience Awareness: 3 Communication Strategies Leaders Can Learn from Poetry
For many people, poetry brings back the memory of being in seventh grade English when they were taught to try to solve the riddle of a poem: the meaning was…
Read MoreWhy Storytelling Matters at Work: Interview with Historia Academy Founder
As you read this interview with my friend and colleague Artem Mushin-Makedonskiy, you will notice that he references how he entered into the storytelling world by reaching out to professional…
Read MoreHow To Communicate Complex Information: 4 Strategies
Industries like Fintech is notoriously complex. With new digital currency comes new digital tools and terms that can be hard to explain. Terms like blockchain, NFTs, cryptocurrency can leave a…
Read More3 Tenets To Unlock The Power Of Persuasive Storytelling
Shawn is sitting in a presentation about how her company is going to improve client experience next quarter. It’s important that she takes in the information because she’s going to…
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