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Posts by Esther Choy

Business Storytelling through Uncertainty: Mergers and Acquisitions 

By Esther Choy | February 4, 2022 | 0

The gaming industry is all abuzz with the breaks that Microsoft will be acquiring “powerhouse” Activision Blizzard Inc. for a cool $70B. WSJ writes that the merger’s going to try…

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Theranos: Four Questions to Evaluate a Business Story

By Esther Choy | January 21, 2022 | 0

In the “fake it until you make it” world of Silicon Valley, one of the fakes just got busted in the long-unfolding story of Elizabeth Holmes and Theranos. Like many…

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4 Business Storytelling Habits For The New Year

By Esther Choy | January 7, 2022 | 0

Andrea wants 2022 to be a fresh start. After the last two years of living in a pandemic bubble, she wants to eat better, do yoga every morning and speak…

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5 Holiday Quotes To Get You In The Spirit [Storytelling Edition]

By Esther Choy | December 23, 2021 | 0

  Sitting in his home office, Ben gets the invitation to the office holiday party. It will be virtual again, but the email makes it clear that it will be…

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How Storytelling Helps Us Lead During Uncertainty And Fatigue

By Esther Choy | December 10, 2021 | 0

Uncertainty is all around us. On Thursday, November 18, 2021, you and your team are setting goals for 2022. You’ve taken into account the delays in the supply chain, labor…

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5 Key Facts About Structuring An Effective Business Story

By Esther Choy | December 1, 2021 | 0

A business story with impact can be as short as one sentence, a three-minute speech, or a thirty-minute product demonstration. But no matter what, it should have an: Intriguing beginning…

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Performance Evaluation: Learn more about how to ace it

By Esther Choy | November 18, 2021 | 0

Performance evaluations are here again. After a year of working from home, how do you share your value and impact in a way that will make you stand out? In…

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Visual Storytelling Techniques For Powerful Communication

By Esther Choy | November 5, 2021 | 0

If you took your logo off of your latest pitch deck, could it pass for another company’s? How about your latest presentation at an industry conference? When you’re competing for…

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How To Find Your Work’s Purpose Through Storytelling

By Esther Choy | October 22, 2021 | 0

Meghan Juday of IDEAL INDUSTRIES tells me it’s about leaving things better than you found them—in other words, good stewardship. Chris Herschend of Herschend Family Entertainment talks about leading a…

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How To Introduce Business Storytelling Culture — And Change Your Workplace

By Esther Choy | October 8, 2021 | 0

Brian suspected that his all-department meeting had become a waste of an hour each week. A few people were sure to skip, while others would stare into space or constantly…

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