Don't ask AI to tell your story.
Ask ella AI to help you discover it.
Whether you're preparing for a presentation, writing a LinkedIn post, interviewing for a new role, or leading an important conversation, the hardest part often isn't finding the right words.
It's knowing which story to tell, and how to tell it in a way that people remember.
Meet ella AI, Leadership Story Lab's storytelling apprentice.
Exclusively trained on Esther Choy's proven storytelling frameworks, ella doesn't invent your stories or replace your voice. Instead, ella asks thoughtful questions, provides practical feedback, and helps you uncover the experiences that already make your message meaningful.
Your experiences are the story. ella helps you uncover them.
Many AI tools are designed to generate content.
ella AI is designed to develop communicators.
Instead of writing generic stories for you, ella helps you:
- Discover leadership stories hidden in your own experiences.
- Structure presentations, speeches, and conversations so people stay engaged.
- Strengthen LinkedIn posts, emails, cover letters, and other business communications.
- Adapt your message for different audiences.
- Practice with feedback before high-stakes moments.
The result isn't just a stronger draft. It's a stronger storyteller.
What Makes ella Different?
Imagine learning to cook.
You could follow a recipe from a cookbook…or you could stand beside a chef who explains why each ingredient matters, asks questions about what you're trying to create, and helps you improve with every attempt.
That's the role ella plays.
Rather than replacing your thinking, ella helps sharpen it.
Built on Leadership Story Lab's proven storytelling methods, ella guides you through the same principles Esther has taught executives, entrepreneurs, educators, and leadership teams for years.
Because authentic stories come from you, not AI.
What Can You Use ella For?
Whether you're starting with a blank page or refining an existing draft, ella can help you:
- Find a leadership story for a presentation or keynote.
- Receive feedback on a speech, presentation, or article.
- Strengthen a LinkedIn post.
- Craft a memorable cover letter.
- Prepare for networking conversations.
- Improve sales presentations.
- Open meetings with greater curiosity and engagement.
- Practice telling a story before sharing it with others.
Not Sure Where to Begin?
Try one of these prompts:
"Help me find a leadership story from my career."
"Give me feedback on this presentation outline."
"How can I make this meeting opening more engaging?"
"How can I strengthen this LinkedIn post?"
"Which story would best support this keynote?"
What Others Are Saying
"The questions ella AI asked helped me find the perfect story... I'm very pleased to report I landed an interview."
"I feel like Reena and Esther are sitting on my shoulder, coaching me."
"I had an old Army story that never seemed to resonate. ella helped me restructure it into a narrative that finally landed—and became one of my best-performing LinkedIn posts."
Continue Your Storytelling Journey
The best stories are built in community.
After you've refined your story with ella, bring it to one of our complimentary Story Labs, where you'll receive live coaching and feedback from a Certified Story Facilitator.
Practice your story in a supportive environment, hear how it lands, and leave with new ideas for strengthening your communication even further.
Your next story is probably already in your experience.
ella can help you find it.