Story Lab Publishing
Does your business have a story to tell?
Leadership Story lab can help.
ATI Restoration, the nation’s leading family-operated restoration company, was in steep competition with other buyers flushed with capital. The firm bet on storytelling to share their company values to help them grow their business. Confluence, the second book they’ve published with Esther K. Choy and Leadership Story Publishing, shares the stories of the first five restoration businesses to be acquired by ATI — from the seller’s perspective.
ATI Restoration asked Esther to write this book because they wanted a tool to help prospective sellers understand the journey involved in M&A, while showing these owners what it would be like for their own company to be acquired by ATI.
“There's tons of M&A books that could teach you the ins and outs of a transaction or how to prepare and how to exit it. But honestly, I think the hardest part is the emotional rollercoaster. It's the decision to sell,” said Jeff Moore, President and son of the founder.
The Moore family has been through a similar soul searching experience, so they wanted prospective sellers to know that they understand this complex journey. Without sugar-coating their journey, the five owners share why they decided to sell and how the process of acquisition ensured that their employees would have a safe and valuable career ahead of them. Confluence uncovers why selling their businesses to ATI Restoration has been “an amazing journey,” as Jim Bronson, owner of J&M Restoration described it.
The choice to use storytelling to lead the conversations about M&A is having a great impact.
In 2023, ATI Restoration entered nine new markets, added 30 offices, and welcomed more than 1,000 new employees to the company.
What Happens When Family Businesses Share Their Remarkable Stories
What Happens When Family Businesses Share Their Remarkable Stories
Family businesses are a trove of incredible stories. But often owners don’t take the time to reflect on and share these stories publicly. When they do, the impact is powerful. Not only as a marketing strategy, but to elevate the purpose of the company externally and to prepare the next generation for leadership.Apply Business Storytelling Insights
Stories surround us, but the most effective stories can be difficult for us to identify and shape on our own. It often takes an outside listener to tell us when our stories make an impact--and why.
Esther and her team provide an expert vantage point. Work with us one-on-one or with your team to apply the business insights from Let the Story Do the Work to your everyday work.
Better Every Story
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
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