Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

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People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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Leadership Storytelling Examples for Business

What does good leadership storytelling look like in practice? Read real business storytelling examples from our clients and colleagues. As well as learn tools, frameworks, and inspirations to share your story!

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Esther Teaching

Storytelling for Professional Impact:
Insights, Introductions, and Inspiration for Leaders

Storytelling is for everyone—not just for creatives or superheroes— and you can learn it by spending only ten minutes a day!  Each section of the three-part, online course will last for only a week, with time in-between to practice on your own.

Guide for Story Clubs

What if you could spend time with people you like and hone your storytelling skills at the same time? Our Guide for Story Clubs gives you the framework you need to get a group together to practice this essential communication skill.

Resources
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Generating Stories While You’re on Vacation:
A DIY Writing Retreat

Make a more meaningful experience of your gift of free time and hone your communication skills with three days of thoughtful storytelling challenges.

Crazy Good Questions

Embrace the small talk and uncover others’ stories. Our Crazy Good Questions will give you a playbook for enriching your conversations so that you walk away learning new things, hearing vivid stories, and building stronger relationships.

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Videos

Why Is Leadership Communication Important?
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What Is Leadership Storytelling?
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Leadership Communication: What Is A Story?
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What Is Business Storytelling?
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Leadership Communication: How Do I Use Business Storytelling?
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Leadership Communication: How Do I Tell A Business Story?
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