What Our Clients Are Saying

We have enjoyed working with these clients and would love to work with you! See how we can make a difference.

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Karma Auden, Financial Storyteller and Chief Financial Officer, University of Canberra, Level 3 Story Facilitator

“I started this journey with a quest to turn accountants into storytellers. And what a brilliant adventure it has been! Through the different levels of facilitator training, my own creativity has been awakened, and I’m finding stories everywhere. The underlying frameworks and exercises over the three levels have helped me to step out of my comfort zone and discover stories that I would have overlooked. It made me realize the importance of talking to people and how to get them to tell their stories. This process has already helped me to engage my audiences so much more, which is not easy when you are presenting budgets! I am now armed with storytelling super powers to help me with my quest!”


- Karma Auden, Financial Storyteller and Chief Financial Officer, University of Canberra, Level 3 Story Facilitator
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Eugene Toh, Director, Enterprise Singapore, Chief Commercial Officer

“Being a certified story facilitator has brought meaning to my professional relationships, allowing me to support others in their personal journey and find new perspectives in life.”


- Eugene Toh, Director, Enterprise Singapore, Chief Commercial Officer
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Kelly Jane, Associate at Earlystone Management.

“Working with Esther was a transformative experience. Esther’s guidance, homework, and the interactive sessions honed my narrative skills, allowing me to weave compelling stories with confidence. I recommend this course for anyone who is looking to elevate their storytelling skill set. “


- Kelly Jane, Associate at Earlystone Management.
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Christina Smithhisler, Managing Director, Randall L. Tobias Center for Leadership Excellence, Indiana University

“At the Tobias Leadership Center, we have always said that strengthening your storytelling and delivery skills will make you a better leader. Last year, we embarked on a journey to find a facilitator for our November Tobias Fellows program retreat that would help the Fellows learn how to craft and deliver a story and talk about WHY that is an important skill for any leader. Esther Choy and Reena Kansal were the perfect facilitator team for our daylong focus on leadership storytelling! Esther and Reena guided our Fellows through the methodology of constructing a story for maximum impact and the actionable resources we received at the session (IRS, 10-10-10, and PREP) provided each participant with the necessary skills to immediately tell better stories. We look forward to a long partnership with Leadership Story Lab.”


- Christina Smithhisler, Managing Director, Randall L. Tobias Center for Leadership Excellence, Indiana University
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YEO Chuen Chuen, Managing Director, ACESENCE Agile Leadership and Author of Leaders People Love

“Mastering a predictable process that unlocks creativity and passion was so transformational. As a content creator and writer, this process has given me what is necessary to communicate with impact and raise my influence. Working with Esther and the coursemates in a small, safe setting made the learning experience transformative as I pushed the boundaries. I received many insights and as a result, I am now a more confident and effective leadership story facilitator. This is opening up a strong pathway in my business.”


- YEO Chuen Chuen, Managing Director, ACESENCE Agile Leadership and Author of Leaders People Love
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Sandi Bragar, Chief Client Officer, Partner at Aspiriant

“What’s your story? Are you the hero? At the recent Purposeful Planning Institute 2023 Rendezvous, we explored the Joy of Connection – Cultivating Possibilities. I’m so grateful to Esther Choy, author of “Let the Story do the Work” and our kick-off plenary speaker, for the thoughtful and impactful storytelling workshop she facilitated to bring our theme to life. Esther encouraged us to get vulnerable and connect by sharing our important character traits and experiences in small assigned table groups. We then had the pleasure of leveraging the treasures we mined to introduce someone at our table that we just met. WOW! Esther, what an incredibly bonding and meaningful experience. Thank you!”


- Sandi Bragar, Chief Client Officer, Partner at Aspiriant
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Peter Newman, Peak Wealth Planning

“Reena’s leadership storytelling session for the Opus Midwest Mind group was engaging, practical and enjoyable! We learned how to craft a story that is compelling for the listener, clearly communicates a professional message and is exhilarating to tell. It was wonderful to learn techniques to use immediately. Thank you Reena!”


- Peter Newman, Peak Wealth Planning
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Jamie Hawkins, Kwik Lok

“The workshop helped me discover something about myself that I didn’t know I was capable of doing…Telling a story and writing a story. Esther broke down the process in a way that was easy to understand and made it less overwhelming.”


- Jamie Hawkins, Kwik Lok
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Virginie Raphael, Founder & Managing Partner, FullCircle

“I simply wanted to thank you for an excellent storytelling workshop at the summit last week. I’ve done many similar ones and I can confidently say yours was the best. You had my attention for the whole duration of the session and I didn’t think that would be possible for 90 minutes so you are clearly doing something right :)”


- Virginie Raphael, Founder & Managing Partner, FullCircle
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Jen K., Team Member, Powerhouse Planning, LLC

“This book has taken on permanent residence on my bookshelf. So many of these chapters resonated with me, as they caused me to focus on the people in my life that have made an impact on me, that have caused me to pause, and/or those that have moved/persuaded me. These are the people I would like to emulate. I am a work in progress, but I am grateful for the tools within this book that allowed me the opportunity to find value in, and focus on, both my story and my company’s story in an effort to more effectively ‘Let The Story Do the Work!'”


- Jen K., Team Member, Powerhouse Planning, LLC
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Karen Catlin, Managing Director Sales Effectiveness, United

“Spending time with Esther to refine and rethink how I present myself and my story to others was an investment that has already paid off for me. I am much more keenly aware of how I am perceived and how to better craft and deliver a message targeted to my audience to achieve my objective. Esther helped me become a “influencer” by streamlining my message, making it more engaging and keeping it on target.”


- Karen Catlin, Managing Director Sales Effectiveness, United
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Stephanie Jackson, co-owner, Kwik Lok

“Kwik Lok worked with Esther and her team at Leadership Story Lab to prepare for our annual corporate retreat.  We were unable to meet in person and had to meet virtually. This made it even more important for us to develop engaging content that helped us connect despite the distance.  Leadership Story Lab helped us each to use the IRS method in developing our own engaging stories with confidence. We had a big, “ah ha” moment when we learned that showing the struggle in our storytelling is extremely powerful and is what makes us relatable.

Esther and Reena are excellent listeners. Their insightful coaching helped each member of our team find their unique voice and feel more confident in their delivery. In addition, they also helped us build connections between each other’s message which made our retreat more engaging and effective.

We all plan to keep asking great questions and to continue refining our stories for use at future conferences and in work with our employees.”


- Stephanie Jackson, co-owner, Kwik Lok
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Kelsey Eichhorn-Allen, Insights and Storytelling Lead, Americas Region at Arup

“I’ve been working in storytelling in various forms my whole career, but this program is the first time that I’ve been able to really step beyond the practice of creating stories in a professional environment and see the strategic importance of sourcing personal stories for professional development and impact. It has opened a whole new branch of storytelling for me.”


- Kelsey Eichhorn-Allen, Insights and Storytelling Lead, Americas Region at Arup
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Vadivu Govind, Founding Director, Human Unlimited, Singapore

“My greatest takeaway was the IRS structure. What surprised me was the in-depth coaching and feedback from Esther in a small group and one-to-one setting. Esther guides with depth and clarity. Since the course, I have coached a leader to use the IRS structure to tell a personal story at an organisational event. Her story was a hit. I’ve used the paired introduction exercise with groups who have loved it. I’m looking forward to reaching more hearts and minds with what I’ve learned through this course.”


- Vadivu Govind, Founding Director, Human Unlimited, Singapore
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Jeff Moore, President, ATI Restoration

“Working with Esther and her team at Leadership Story Lab has been transformational.

Our project was so unique. We were hiring her to feature our father, a very introverted man. He’s the patriarch of our family who built a $300M business that has provided multi-generational wealth to his family and for generations to come. The research’s premise was to gather insight into my father and his journey, personally and professionally, from the day he started the business until our 30th anniversary.

We [now] have a beautiful book for our family and all of our employees. We provided copies of the book to every family member, every employee and even used them for companies we are considering acquiring. It is part of our M&A sales pitch.

The content of what she gathered has so many uses and is invaluable to my family and our business. What she did was priceless and memorable and the best investment we have ever made!”


- Jeff Moore, President, ATI Restoration
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Elissa Poma, Montgomery Art Association

“Our members’ creations became even more vibrant after learning from Esther Choy and her team how to tell the stories behind our artwork . We were able to stir thought-provoking discussion and inspire other artists through by using the techniques Esther taught us. Customers are more interested, too.”


- Elissa Poma, Montgomery Art Association
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Brad Eshgh, Brand Manager, RB

“A couple of years on from Business School and on the cusp of starting a new job, I wanted to thank you for your help ~5 years ago. Since business school, I’ve consistently received compliments for being able to communicate compelling business stories and I owe a lot of the fundamentals to your coaching and key tenants of storytelling. I have no doubt many people have expressed similar sentiment to you, but let me be the latest.”


- Brad Eshgh, Brand Manager, RB
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Kavita Lobo, Associate Certified Coach (ICF), Life & Executive Coach, Corporate Facilitator, Storyteller

“You were open and free, and poured out nuggets to help me reach closer to my destination of becoming a storyteller. Every day in every way I am getting better and better, especially when beautiful souls like yourself extend themselves to lift fellow travelers. ”


- Kavita Lobo, Associate Certified Coach (ICF), Life & Executive Coach, Corporate Facilitator, Storyteller
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Tina Peters, Senior Learner Experience Manager Wiley Education Services

“I appreciated the reflective nature of the coaching. It made me dig into the ‘whys’ of my life in ways I hadn’t considered before. I loved that Esther shared the big picture first, so I had a clear understanding of what business storytelling was and why it’s essential. Along the way, I applied bits and pieces of what I was learning right away in my real-world context. I loved brainstorming and collaborating with Esther.”


- Tina Peters, Senior Learner Experience Manager Wiley Education Services
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Sharon d’Amore, Educational Leadership Consultant, Educational Answers

“Esther has increased my confidence.  She is excellent, and listens to your issues and challenges. She’s a quick study, very solution oriented, and provides tools for life when it comes to storytelling for business and/or personal conversations.”


- Sharon d’Amore, Educational Leadership Consultant, Educational Answers