What Our Clients Are Saying

“Regardless of whether it’s my story or my client’s story, the IRS model of intriguing beginning, riveting middle, and surprise ending has become a mantra for me. I just got a call from a large contractor who needed help to win a very critical vote. They needed to tell a story that voters could identify with. I’m living all of these things that I’ve learned through the story facilitators’ certification process, and I believe that together we can change the world, one story at a time.”

“Thanks for facilitating such a great workshop! I left feeling confident and capable of crafting a good story that would create interest around my organization and our cause!”

“The coaching forced me to “make a sculpture out of the rocks” at a crucial transitional point in my career. Before Esther’s coaching, I thought of the separate experiences of my life and work as “rocks” or “rubble”—separate moments that were not connected. Through Esther’s coaching, I was able to look back on these rocks see how they fit together. Our sessions forced me to think and reflect on the moments of my life. As a result, I was able to create a sculpture out of the rocks: a cohesive story that now welds these experiences together.”

“During a stellar, fun, two-day Executive Education course at Kellogg’s Center for Nonprofit Management, Esther Choy’s sessions on storytelling in philanthropy were as much about listening and creating space for others’ stories as they were about how to craft a persuasive story quickly and effectively. We all left with an immediately actionable toolbox just in time for end of year giving season. Her book is a story recipe book for the holidays!”

“We worked with Leadership Story Lab to revamp our external talent marketing materials as we were heading on campus to connect with MBA students. Leadership Story Lab did a fantastic job of understanding our objectives and where we were on our journey. They helped us create a customized scope of work that unveiled several untapped themes. With Esther’s guidance, we wove these themes into our new Tyson story, and created an entirely new communication approach which fostered strong connections to potential candidates. The proof is in the pudding, so to speak, since we saw a spike in conversion of more than 20 percentage points vs. historical standards, which is why we are repeating the approach again this year. I highly recommend Esther and team!”

“I’ve been delivering presentations for years but after reading this book, I felt a change in the way I built and prepared my story. The end result was a deck that features little text, heavy pictures and mostly speaker notes…and it was extremely effective. The audience was engaged, asked questions and was generally excited over the content. I would recommend this book to anyone that delivers presentations or further, talks to people – the lessons are applicable to anything!”

“Esther is such as inspiring speaker. I was able to build my own story that is true to myself and unique. Got lots of positive feedback from attendees, including ‘It was fascinating to understand what others found interesting in my story vs. what I care about.'”

“Once I began telling friends and family the good news about my new job, everyone wanted to know the secret: how did I go from French Literature and Retail to Finance and Real Estate? The key for me was Esther’s coaching, guidance and perspective. I left my Leadership Story Lab workshop knowing how to craft a more compelling story. How my past experience would help me navigate my future career path. How to turn my nontraditional background from a liability into an asset. And how to convince others to believe in me as much as I now believe in myself.

“Esther Choy “Let The Story Do The Work” Is Communication Art. Its a must read! It inspires you to go within and sort through your memory bank of experience that reveal and help you convey stories of your TRUE self.”

Throughout the coaching, Esther’s challenging questions and honest feedback led me to an ‘Aha!’ moment. Suddenly, I was able to stand in my clients’ shoes and more fully understand their perspectives and needs. With this new appreciation of my audience, I was able to structure my presentation and content to add value and make a difference now and in the future . Working with Leadership Story Lab was a valuable experience and I would highly recommend them to my clients.