Family IN Business
Family IN Business
6. A Hard Reset on Purpose for Family Business: Adam Farver of Pella Corporation
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Season 2, Episode 6 of the Family IN Business Podcast

It was a routine activity that led to a life-threatening accident, a coma, and multiple cranial surgeries. Adam Farver, Chairman of the Board and fourth generation of his family enterprise, Pella Corporation, found himself eavesdropping on doctors who doubted his full recovery. Faced with frightening questions about his future, Adam took stock of his life before the accident, consulting his late great-grandfather and grandmother’s wisdom: what would he do now?

Listen as Adam tells the story of his realizations, recovery, and resetting his purpose. We are also joined by experts Dave Whorton and Jennifer Pendergast discussing how family enterprises can—and should—intentionally find their purpose to steel themselves from crisis.

Show Notes:

Theme: Finding a new purpose during crisis

 

Your host:

Esther Choy, President and Chief Story Facilitator of Leadership Story Lab, author of Let the Story Do the Work (AMACOM)

 

Special thanks to:

Adam Farver, Chairman of the Board, Pella Corporation

Dave Whorton, CEO and Founder, The Tugboat Group

Jennifer Pendergast, Executive Director of John L. Ward Center for Family Enterprises, Kellogg School of Management at Northwestern University

 

Contact us: familyenterprises@kellogg.northwestern.edu

WardCenter.net

 

Key Moments:

2:30 – Who is Adam?

5:12 – A medical crisis threatens Adam’s life—in more ways than one

8:30 – Pella’s powerful purpose comes into play

10:21 – Happiness is a choice, love is a verb, and family is everything

13:07 – A hard reset

16:00 – A new purpose in three words

17:04 – Gratitude

18:03 – Grace

19:40 – Gumption

20:37 – How to reflect your way to purpose, with Dave Whorton

25:34 – Why Adam wrote himself letters

26:50 – How family enterprises can prepare for unforeseen crisis, with Jennifer Pendergast

30:45 – Recovery is not a miracle

Download “A Hard Reset on Purpose for Family Business: Adam Farver of Pella Corporation” Transcript-Adam-Farver-Final.pdf – Downloaded 15 times – 223 KB

Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

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People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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