John Nelson: Family Business Or Family IN Business? That Is the Question.
Family IN Business

 
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Through SEED Beauty, the Nelson family has disrupted both the traditional cosmetics company model and the notion of what it means to be a family in business.

 

 

 

Show notes:

0:17: You created this brand and now you’re competing with us!

6:25: “That subtle change just opens up the mind.”

9:05: “We had a decision to make.”

10:45 “We’re just going to chalk it up to being a sacrificial brand.”

13:00: “We were able to fly under the radar for 18 months.”

16:28: “Disrupting ourselves from the inside out.”

19:35: What’s more effective than a traditional business plan?

26:00: Those were painful, painful conversations.

29:26: “This is not a family.”

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