Business
Storytelling
for Leadership
Transformation
Leadership Story Lab equips leaders with skills in business storytelling through coaching, training, and certification in facilitation. Our T-Squared Approach: Transaction × Transformation empowers leaders to meet goals, see differently, and create long-lasting meaningful connections with their audiences. A women-led business, Leadership Story Lab has worked with leaders from across industries to unlock the persuasive power of leadership storytelling for their organizations.
Featured in:
Read articles by Esther Choy and press coverage of her leadership storytelling insights.
In a moment when authenticity is often marketed but rarely practiced, when cultural identity is both contested and commodified, John Leguizamo, Hugo Garmino, and their colleagues at NGLmitú show what it actually costs—and why it’s worth it.
Their stories reveal a critical lesson for every business leader: success isn’t linear; it ripples out from authenticity. They’ve turned personal discomfort into cultural impact, from Broadway stages to kitchen tables. In our conversations, they didn’t just talk about leadership. They modeled it with vulnerability, depth, and reflection.
Read what happens when leaders step out of the spotlight and into deeper presence.
Tell the right story for any business situation. We’ll give you the tools.
Business storytelling creates meaning, builds connection, and prompts action.Whether you want to add punch to a presentation, make a compelling case for a new initiative, motivate your team or explain complex ideas, leadership storytelling is an effective and persuasive communication tool.
We can help. Leadership Story Lab’s business storytelling coaching, consulting and training give you the tools to tell brief and brilliant stories, even with data. These skills set you apart as an authentically persuasive leader that can transform your leadership and team.
Leadership Story Lab empowers leaders to meet goals, see differently, and create long-lasting meaningful connections with their audiences. Leadership Story Lab is a women-led business and has worked with leaders from across industries to unlock the persuasive power of leadership storytelling for their organizations.
Level up your leadership skills. Learn more about how we are helping leaders succeed with our T2 approach.
Trusted by:
Tyson
ATI
Comcast
Allstate
SC Johnson
ABA
Seattle Credit Union
ZS
United
Berkshire Hathaway
PayNet
Brookfield
Story Lab
Give it a try! Learn the fundamental storytelling framework, test new ideas and receive constructive feedback at an upcoming leadership storytelling workshop! This complimentary virtual small group coaching session is a great way to practice in a safe environment and ask questions about applying leadership storytelling to your business context. Come away with new ideas to elevate your communication!
Business Storytelling Insights
Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.
Attracting Talent Through the Power of Story: A Tyson Foods Case Study
The Problem In today’s fast-paced business world, leaders are discovering a secret weapon for driving transformation: storytelling. At Tyson Foods, we witnessed firsthand how harnessing the art of narrative can improve talent attraction. Tyson Foods is a brand that most households recognize. The multinational organization is known primarily for being the world’s second largest supplier…
Story Facilitator Certification
Master storytelling facilitation skills to empower others to tell their stories.
Business storytelling has become a coveted persuasive skill for every leader. Being able to teach these skills makes you indispensable in your workplace. Transform your communication and leadership style by becoming a certified story facilitator with Leadership Story Lab. We have been on the forefront of business storytelling since 2010.
“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”
-Colleen Kelly, Executive Director, Women’s Health Foundation
Better Every Story
Leadership Transformation through Storytelling
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
Get Esther Choy’s insights, best practices and examples of great storytelling to your inbox each month.
People forget facts, but they never forget a good story. Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
People forget facts, but they never forget a good story. Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
Understanding the Stories of First Generation Wealth Creators
Our research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Our report, “Transforming Partnerships with Major Donors” was featured in the Wealth Matters column in the New York Times.
Esther's Podcast: Family IN Business
Esther's podcast with Kellogg's Ward Center for Family Enterprises is full of rich, deep and personal conversation. Listen to how family business leaders navigate Transition in Season 1, find Purpose in Season 2, and nurture Entrepreneurship in Season 3. Be inspired by guests and experts share stories and insight of failure, triumph, and new ventures.
Meet the Team Devoted to helping you transform your leadership with business storytelling.
Our team wants to help you connect, lead, persuade. Wherever you are on your leadership journey, we are here to take your stories to the next level. With expertise in storytelling, business and higher education, we are equipped to help you succeed.