November 7, 2017 / Esther Choy

Roger Dooley gave Esther a challenge on a recent episode of The Brainfluence Podcast. “Why don’t you give me an example of a rather boring product sales situation. I can imagine half the people in the audience saying, ‘well, there’s absolutely nothing riveting about what I do.’ How do you translate that into a story that people pay attention to?”

Esther gave the example of how a business school professor making a dry topic interesting– a notoriously difficult and dry topic, in fact.

In business school, Esther had to take statistics. “I thought I hated every minute of it,” says Esther, “until my statistics professor started telling us stories.”

For instance, he told the class stories about why people say storks bring babies, which helped the class understand spurious correlation.

“And then all of a sudden, I realized, oh my gosh, statistics is actually quite useful.”

The same light bulb moments happen for clients as you use storytelling to explain your product or service. Listen to the podcast for tips on how to keep your audience riveted, no matter the topic.

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
Ester Choy_Workshop 1_BRoll Selects.00_11_11_11.Still048

The Secret To Building Effective, Happy, Healthy Corporate Culture

When it comes to storytelling, artificial intelligence can do the heavy lifting for us, except for this. If challenge is the nerve center of a story, change is the soul of it.

ChatGPT-4 Will Replace Leadership Storytelling — Except For This

Customer support hotline Contact us people connection. Businessman using Smart Phone with the email, call phone, address, Chat message icons.

Why ChatGPT Is Nothing To Worry About — At Least Not Yet

Leave a Comment





Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our twice monthly newsletter.

  • By subscribing, you are agreeing to our privacy policy.
  • This field is for validation purposes and should be left unchanged.