Business
Storytelling
for Leadership
Transformation
Leadership Story Lab equips leaders with skills in business storytelling through coaching, training, and certification in facilitation. Our T-Squared Approach: Transaction × Transformation empowers leaders to meet goals, see differently, and create long-lasting meaningful connections with their audiences. A women-led business, Leadership Story Lab has worked with leaders from across industries to unlock the persuasive power of leadership storytelling for their organizations.
Featured in:
Read articles by Esther Choy and press coverage of her leadership storytelling insights.
“We had a lot of data to share, but instead, I kicked off the [board of directors] meeting with a story and heartfelt thanks. The whole demeanor in the room just changed, as opposed to [starting with] the numbers of how much money we needed to raise,” shares nonprofit leader Arlene Milon.
Read what happened when 4 leaders tested the power of business storytelling.
Tell the right story for any business situation. We’ll give you the tools.
Business storytelling creates meaning, builds connection, and prompts action. Whether you want to add punch to a presentation, make a compelling case for a new initiative, motivate your team or explain complex ideas, leadership storytelling is an effective and persuasive communication tool.
We can help. Leadership Story Lab’s business storytelling coaching, consulting, training,and story facilitator certification give you the tools to tell brief and brilliant stories, even with data. These skills set you apart as an authentically persuasive leader that can transform your leadership and team.
Transform Your Leadership
Storytelling isn’t just a communication skill. It’s a leadership turning point.
At Leadership Story Lab, we don’t train performers. We work with leaders—leaders who want to persuade, not just prove. Connect, not just convince. If you're ready to reach your next level of impact, click below for actionable steps and our carefully curated resources that will get you there.
Trusted by:
Tyson
ATI
Comcast
Allstate
SC Johnson
ABA
Kwik Lok
Seattle Credit Union
ZS
United
Berkshire Hathaway
West Monroe
Brookfield
Chicago Public Schools
Leadership Storytelling Workshop
Give it a try! Learn the fundamental storytelling framework, test new ideas and receive constructive feedback at an upcoming leadership storytelling workshop! This complimentary virtual small group coaching session is a great way to practice in a safe environment and ask questions about applying leadership storytelling to your business context. Come away with new ideas to elevate your communication!
Business Storytelling Insights
Level up your leadership skills with business storytelling. Read about techniques, tips and examples that can strengthen your communication.
What Happened When Leaders Tested The Power Of Business Storytelling?
Since the early 2000s, business storytelling has become a key communication strategy for leaders across sectors. At a board meeting, nonprofit leader Arlene Milon saw the impact of effective storytelling: “We had a lot of data to share, but instead I kicked off the [board of directors] meeting with a story and heartfelt thanks. The…
Story Facilitator Certification
Master storytelling facilitation skills to empower others to tell their stories.
Business storytelling has become a coveted persuasive skill for every leader. Being able to teach these skills makes you indispensable in your workplace. Transform your communication and leadership style by becoming a certified story facilitator with Leadership Story Lab. We have been on the forefront of business storytelling since 2010.
“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”
-Colleen Kelly, Executive Director, Women’s Health Foundation
Better Every Story
Leadership Transformation through Storytelling
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
Get Esther Choy’s insights, best practices and examples of great storytelling to your inbox each month.
People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.
Understanding the Stories of First Generation Wealth Creators
Our research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Our report, “Transforming Partnerships with Major Donors” was featured in the Wealth Matters column in the New York Times.
Esther's Podcast: Family IN Business
Esther's podcast with Kellogg's Ward Center for Family Enterprises is full of rich, deep and personal conversation. Listen to how family business leaders navigate Transition in Season 1, find Purpose in Season 2, and nurture Entrepreneurship in Season 3. Be inspired by guests and experts share stories and insight of failure, triumph, and new ventures.
Meet the Team Devoted to helping you transform your leadership with business storytelling.
Our team wants to help you connect, lead, persuade. Wherever you are on your leadership journey, we are here to take your stories to the next level. With expertise in storytelling, business and higher education, we are equipped to help you succeed.