Business
Storytelling
for Leadership
Success
Our new report, Transforming Partnerships With Major Donors, was featured in the Wealth Matters column in the New York Times.
Tell the right story for any business situation. We’ll give you the tools.
Leadership Story Lab’s business storytelling coaching, consulting and training give you the tools to tell endless brief and brilliant stories. These tools set you apart as an authentically persuasive leader.
With leadership storytelling, you can stand out in the interview process, add punch to presentations, make compelling cases for new initiatives and build your team. We can help with online business storytelling coaching and training and remote consulting.
Trusted by:

Tyson

ATI

Comcast

Allstate

SC Johnson

ABA

Seattle Credit Union

ZS

Wilkins

Berkshire Hathaway

PayNet

Brookfield
Business Storytelling Insights
Get informed and empowered about the fundamentals of corporate storytelling. Engage your audience, make a case for change, connect with people everywhere, clarify complex information and craft a culture of storytelling at your organization.
Tell Yourself the Right Story About the Impact of Your Work
All I dared to ask for was a quote. After all, I was approaching the Paul Sullivan, world-renowned wealth columnist for a newspaper many people recognize nearly as well as they recognize their own face in the mirror: The New York Times. I hoped Paul Sullivan would answer a few questions that would show others…
“Esther’s genius is her ability to shed light on the critical element that each story needs in order to have the intended impact on the audience.”
-Colleen Kelly, Executive Director, Women’s Health Foundation
Better Every Story
Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.
People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.
People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Featured in:


Understanding the Stories of First Generation Wealth Creators
Our new research report explores the misunderstood stories of first-generation wealth creators, with an eye toward helping fundraising executives strengthen their partnerships with this major subset of donors who are equipped to make transformative gifts. Be the first to read the new report, “Transforming Partnerships with Major Donors.”
Introducing Esther's New Podcast: Family IN Business
How do family owned businesses navigate all of the changes that face them over the generations? Esther’s new podcast with the Kellogg Center for Family Enterprises highlights how family business leaders have reflected on this question.


Meet the Team Devoted to helping you leverage the art of persuasive storytelling.
Our team cares deeply about seeing your stories connect with your audience. Our rich backgrounds in storytelling, business and higher education equip us to take your stories to the next level.