Stories make you an authentic leader.

It’s not easy to integrate your core values and your company’s mission with what your team needs from you. But storytelling can bring all these into alignment. Stories are a versatile tool for self-reflection, engagement and persuasion.


Whether you want to make a compelling case for a new initiative, add punch to a presentation, or stand out in the interview process, leadership storytelling is the key. I’ve been living and breathing storytelling since founding Leadership Story Lab in 2010. It’s always a privilege to usher new stories into the world and see the changes they make for my clients. It would be an honor to work with you to do the same.


Learn how Leadership Story Lab can help you apply powerful storytelling tools to your modern business context, and browse our resources below to continue your storytelling journey.


-Esther Choy

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Better Every Story


A resource distributed monthly on insights, best practices and examples of great storytelling. Join us today!

Let the Story Do the Work


People forget facts, but they never forget a good story. Esther Choy, Founder of Leadership Story Lab, shares the ins and outs of business storytelling in her new book.

Business Storytelling Insights

Schedule a Working Session Today!

Pitch decks, company videos, and sales presentations all tell stories about your company. Just how well are you telling your story? If you would like to get feedback on the story you are telling, we would be happy to offer you a complimentary 30-minute working session.

© 2019 by Leadership Story Lab

820 W Jackson, Suite 210

Chicago, IL 60607 | 312.324.3830

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