It’s not easy to integrate your core values and your company’s mission with what your team needs from you. But storytelling can bring all these into alignment. Stories are a versatile tool for self-reflection, engagement and persuasion.

Whether you want to make a compelling case for a new initiative, add punch to a presentation, or stand out in the interview process, leadership storytelling is the key. I’ve been living and breathing storytelling since founding Leadership Story Lab in 2010. It’s always a privilege to usher new stories into the world and see the changes they make for my clients. It would be an honor to work with you to do the same.

Learn how Leadership Story Lab can help you apply powerful storytelling tools to your modern business context, and browse our resources below to continue your storytelling journey.

-Esther Choy

Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

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Business Storytelling Insights

A storytelling culture at work can help companies achieve new results.

Why Storytelling Matters at Work: Interview with Historia Academy Founder

Forestry Worker With Digital Tablet Checking Young Trees

How To Communicate Complex Information: 4 Strategies

The 3 tenets of persuasive storytelling will help business leaders organize their thoughts and answer the question "What is this story really about?"

3 Tenets To Unlock The Power Of Persuasive Storytelling

Start the Conversation!

Pitch decks, company videos, and sales presentations all tell stories about your company. Just how well are you telling your story? If you would like to get feedback on the story you are telling, we would be happy to offer you a complimentary 30-minute working session.

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In her book, Esther Choy shares business storytelling methods, examples and practical tools and templates. It’s your essential leadership storytelling toolkit.

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