June 20, 2020 / Esther Choy

John Nelson, the CEO of Seed Beauty, stressed that a family in business together makes “a conscious decision to come together…[understanding that] the business that we’re in today is not necessarily going to be the same business in the future.” This is a distinction that goes beyond defining an organization as a “family owned business.” A family IN business has learned to join forces to confront an enterprise’s constant change. 

Family owned business

This idea sparked Esther’s new podcast, hosted through Kellogg Center for Family Enterprises. Each month, she will be sharing the stories of industry leaders who are defining what it means to weather transitions, economic upheavals, and industry changes as a family IN business. The lessons discussed in the podcast can help any business, whether family owned or not, learn how to remain true to their story, even while facing challenges. 

Listen in through our website, Apple Podcasts, or through your favorite podcast platform!


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If you’re looking for more help telling stories for your business, contact us for business storytelling training! Leadership Story Lab trains and coaches managers in storytelling techniques to help them become more engaging and persuasive communicators. Whether you would like to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, we can help. Schedule a complimentary working session with us today!

Esther’s book, Let the Story Do the Work (published by HarperCollins Leadership), is now available!

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
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