February 14, 2018 / Esther Choy

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Have you ever felt a little, well, lost when someone starts to tell you about something that happened to them? Maybe you were expecting a story, and instead, the person starts to ramble?

That’s because a lot of people mistake recounting events for telling stories, says Esther in this conversation with Kathleen Buczko on The Dots podcast.

But what makes a story stand out is that it always has a theme. It takes some work to figure out what the theme is and what the story is about. But once you have a clear theme, it’s easier to structure your story with an intriguing beginning, riveting middle and a satisfying end.

And, armed with those key elements of theme and structure, anyone can be a superstar storyteller.

Listen to the Podcast here.

If you’re looking for more help finding the theme of your story, give us a shout! Leadership Story Lab trains and coaches managers in storytelling techniques to help them become more engaging and persuasive communicators. Whether you would like to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, we can help. Schedule a complimentary session with us today!

Esther’s new book, Let the Story Do the Work (published by AMACOM BOOKS), is now available!

Photo credit: Pedro Ribeiro Simões via Flickr

#businessstorytelling #3ActFormula #KathleenBuczko #TheDotsPodcast

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
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