Persuasion and Influence

Why We Fail To Persuade Others—And What To Do Instead

4 Surprisingly Effective Audience Research Steps Most Speakers Don’t Take To Reach And Influence

Major Donors Reveal How To Request Donations

Oops

Major Donors Want You To Break This Fundraising Taboo

InsideOut

An Honest Conversation About Wealth and Philanthropy

Confident Indian hr manager holding interview with candidate in office

How To Fully Understand Your Donors’ Stories

Fundraisers may be tempted to group all wealthy people together, but they must understand this important subset.

The One Category of Major Donors Fundraisers Can’t Miss

Win major gifts for your college or university

3 Storytelling Secrets To Winning Major Gifts

Black and white closeup of older woman with hand covering face

When to Share an Embarrassing Moment

Check in. Cropped image of young businessman in formal wear working on laptop and holding passport with flight tickets while sitting in car. Travel concept. Business concept. Digital technologies

Global Business Storytelling: Insights From 6 Countries