Persuasion and Influence

Black woman, whiteboard business analysis and presentation for meeting, workshop planning and team mentor. Happy manager talking, training and working on vision, strategy ideas and finance analytics

7 Actionable Tips To Help You Share Your Expertise With A General Audience

By Esther Choy | June 30, 2023
Business people discussing charts and graphs hanging in office

Leadership Communication Tools for Analytical Leaders

By Esther Choy | June 23, 2023
Ester Choy_Workshop 1_BRoll Selects.00_11_11_11.Still048

The Secret To Building Effective, Happy, Healthy Corporate Culture

By Esther Choy | March 31, 2023
Two business leader discussing a new sales item

Persuasive Leadership: The Difference Between Proving And Persuading

By Esther Choy | October 14, 2022
Malika Amandi Headshot

Creating A Leadership Origin Story with Malika Amandi of Center for Women’s Voice 

By Esther Choy | August 11, 2022
The 3 tenets of persuasive storytelling will help business leaders organize their thoughts and answer the question "What is this story really about?"

3 Tenets To Unlock The Power Of Persuasive Storytelling

By Esther Choy | April 22, 2022
Lviv, Ukraine - March 13, 2022: Evetyday live in Lviv during russian war. Refugees, children on streets

Why We Need Stories Along With Data: War in Ukraine Shows

By Esther Choy | March 25, 2022

Why Conflict Draws Us In And Prompts Collective Action

By Esther Choy | March 11, 2022

Theranos: Four Questions to Evaluate a Business Story

By Esther Choy | January 21, 2022

Powerful Visuals: How A Photographer And Nonprofit Leader Is Using Business Storytelling To Save The Florida Panther

By Esther Choy | October 1, 2021