Persuasion and Influence

Poets pay attention to music of language and have a keen awareness of their audience that includes their physical, emotional, and intellectual experience.

3 Communication Strategies Business Leaders Can Learn from Poetry

By Esther Choy | June 26, 2022
The 3 tenets of persuasive storytelling will help business leaders organize their thoughts and answer the question "What is this story really about?"

3 Tenets To Unlock The Power Of Persuasive Storytelling

By Esther Choy | April 22, 2022
Lviv, Ukraine - March 13, 2022: Evetyday live in Lviv during russian war. Refugees, children on streets

Why We Need Stories Along With Data: War in Ukraine Shows

By Esther Choy | March 25, 2022

Why Conflict Draws Us In And Prompts Collective Action

By Esther Choy | March 11, 2022

Theranos: Four Questions to Evaluate a Business Story

By Esther Choy | January 21, 2022

Powerful Visuals: How A Photographer And Nonprofit Leader Is Using Business Storytelling To Save The Florida Panther

By Esther Choy | October 1, 2021

Business Storytelling Culture Can Improve Your Organization In 3 Big Ways

By Esther Choy | September 24, 2021

Why We Fail To Persuade Others—And What To Do Instead

By Esther Choy | September 3, 2021

4 Surprisingly Effective Audience Research Steps Most Speakers Don’t Take To Reach And Influence

By Esther Choy | August 13, 2021

Major Donors Reveal How To Request Donations

By Esther Choy | April 30, 2021