Persuasion and Influence

Two business leader discussing a new sales item

Persuasive Leadership: The Difference Between Proving And Persuading

By Esther Choy | October 14, 2022

Creating A Leadership Origin Story with Malika Amandi of Center for Women’s Voice

By Esther Choy | August 11, 2022

The 3 tenets of persuasive storytelling will help business leaders organize their thoughts and answer the question "What is this story really about?"

3 Tenets To Unlock The Power Of Persuasive Storytelling

By Esther Choy | April 22, 2022

Why We Need Stories Along With Data: War in Ukraine Shows

By Esther Choy | March 25, 2022

Why Conflict Draws Us In And Prompts Collective Action

By Esther Choy | March 11, 2022

Theranos: Four Questions to Evaluate a Business Story

By Esther Choy | January 21, 2022

Powerful Visuals: How A Photographer And Nonprofit Leader Is Using Business Storytelling To Save The Florida Panther

By Esther Choy | October 1, 2021

Business Storytelling Culture Can Improve Your Organization In 3 Big Ways

By Esther Choy | September 24, 2021

Why We Fail To Persuade Others—And What To Do Instead

By Esther Choy | September 3, 2021

4 Surprisingly Effective Audience Research Steps Most Speakers Don’t Take To Reach And Influence

By Esther Choy | August 13, 2021

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