Persuasion and Influence

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Major Donors Want You To Break This Fundraising Taboo

By Esther Choy | April 23, 2021
InsideOut

An Honest Conversation About Wealth and Philanthropy

By Esther Choy | April 23, 2021
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How To Fully Understand Your Donors’ Stories

By Esther Choy | April 5, 2021
Fundraisers may be tempted to group all wealthy people together, but they must understand this important subset.

The One Category of Major Donors Fundraisers Can’t Miss

By Esther Choy | April 2, 2021
Win major gifts for your college or university

3 Storytelling Secrets To Winning Major Gifts

By Esther Choy | March 26, 2021
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When to Share an Embarrassing Moment

By Esther Choy | March 31, 2020
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Global Business Storytelling: Insights From 6 Countries

By Esther Choy | March 22, 2021
Biden used a key leadership storytelling tool in his prime time address to the nation.

Biden Used A Key Leadership Storytelling Tool To Unite America Against Covid

By Esther Choy | March 19, 2021
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7 Steps for Writing Business Stories Quickly

By Esther Choy | March 12, 2021
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Tell Yourself the Right Story About the Impact of Your Work

By Esther Choy | February 26, 2021