October 12, 2018 / Esther Choy

Hearing a customer’s story about an experience with a product or service can be more powerful than any marketing message a company can come up with. So when it comes to your own company, how are you encouraging customers to share their stories?

In this article for Kellogg Insight, Esther explores how to design an environment that inspires customers to share their stories with you and with fellow customers.


If you need help empowering customers to tell their stories, contact us for a complimentary storytelling consultation! Leadership Story Lab trains and coaches managers in storytelling techniques to help them become more engaging and persuasive communicators. Whether you would like to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, we can help. Schedule a complimentary session with us today!

Esther’s book, Let the Story Do the Work (published by HarperCollins Leadership), is now available!

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.

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Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

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