Industry Based

Black woman, whiteboard business analysis and presentation for meeting, workshop planning and team mentor. Happy manager talking, training and working on vision, strategy ideas and finance analytics

7 Actionable Tips To Help You Share Your Expertise With A General Audience

By Esther Choy | June 30, 2023

Theranos: Four Questions to Evaluate a Business Story

By Esther Choy | January 21, 2022

InsideOut

An Honest Conversation About Wealth and Philanthropy

By Esther Choy | April 23, 2021

Fundraisers may be tempted to group all wealthy people together, but they must understand this important subset.

The One Category of Major Donors Fundraisers Can’t Miss

By Esther Choy | April 2, 2021

Win major gifts for your college or university

3 Storytelling Secrets To Winning Major Gifts

By Esther Choy | March 26, 2021

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Are You Squandering Your GivingTuesday Campaign?

By Esther Choy | October 25, 2019

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3 Similarities Of All Effective GivingTuesday Campaigns

By Esther Choy | October 18, 2019

Turn Customers Into Brand Storytellers

By Esther Choy | July 22, 2019

Students holding tablets and phone talk in university lobby

Storytelling Wins Trust During On-Campus Recruiting

By Esther Choy | November 30, 2018

How to Inspire Customer Stories

By Esther Choy | October 12, 2018