Industry Based

Theranos: Four Questions to Evaluate a Business Story

By Esther Choy | January 21, 2022
InsideOut

An Honest Conversation About Wealth and Philanthropy

By Esther Choy | April 23, 2021
Fundraisers may be tempted to group all wealthy people together, but they must understand this important subset.

The One Category of Major Donors Fundraisers Can’t Miss

By Esther Choy | April 2, 2021
Win major gifts for your college or university

3 Storytelling Secrets To Winning Major Gifts

By Esther Choy | March 26, 2021
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Are You Squandering Your GivingTuesday Campaign?

By Esther Choy | October 25, 2019
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3 Similarities Of All Effective GivingTuesday Campaigns

By Esther Choy | October 18, 2019
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Turn Customers Into Brand Storytellers

By Esther Choy | July 22, 2019
Students holding tablets and phone talk in university lobby

Storytelling Wins Trust During On-Campus Recruiting

By Esther Choy | November 30, 2018
Close up of kids hands playing with colorful blocks near father working on the laptop

How to Inspire Customer Stories

By Esther Choy | October 12, 2018
Evening event, conference, wedding, gala

5 Tips for Asking for a Major Gift

By Esther Choy | May 22, 2018