Posts by Esther Choy
Persuasive Leadership: The Difference Between Proving And Persuading
Gerald’s marketing company just expanded its line of services to include social media support. He was having lunch with a long-time client to reveal the launch of the new services. Hopefully his client, Stephanie, would sign up for a trial. He had the spec sheets with the details of the services. He had memorized the…
Read MoreHow To Write A Memorable LinkedIn Bio
This question has come up a lot lately. “How do I tell people about myself in a way that is more than just a list of career milestones?” Business leaders want to learn about other people in a way that provides a more factual introduction to the person. WHO is this person, really? What will…
Read MoreThe Spirit Hunters: Interview with author Alina Choy Krieg (my daughter!)
You know the old adage, “The apple doesn’t fall far from the tree,” but I would like to add that the tree cannot predict which way the apple will roll. My eldest child, Alina, is such an apple. From board books with open flaps, graphic novels with tantalizing visual details, to multipart modern Greek mythology,…
Read MoreCreating A Leadership Origin Story with Malika Amandi of Center for Women’s Voice
I am always on the lookout for great examples of business stories. One genre of business stories is the origin story. Good origin stories tell the audience and potential client the WHY behind your business. A great origin story does so with an emotional hook. As Simon Sinek states in his famous TED Talk about…
Read MoreA Great Mentor Unlocks the Power of Leadership Storytelling
A key part of being a great workplace mentor is helping your mentees to learn to represent themselves—at work, during interviews, at client meetings, etc. As mentors, we know the value they bring to the table, their skill, and their character. But oftentimes, people at the beginning—or even the middle—of their career path don’t always…
Read MoreAudience Awareness: 3 Communication Strategies Leaders Can Learn from Poetry
For many people, poetry brings back the memory of being in seventh grade English when they were taught to try to solve the riddle of a poem: the meaning was hidden within the strange and complex syntax of a poem and you had to figure it out in order to get an A on the…
Read More3 Communication Strategies Business Leaders Can Learn from Poetry
As discussed in my recent Forbes article, poets use impactful communication strategies that can be adopted by business leaders looking to connect with their audiences in meaningful ways. Beyond paying attention to the power of the image, poets also pay attention to music of language and have a keen awareness of their audience that includes…
Read MoreWhy Storytelling Matters at Work: Interview with Historia Academy Founder
As you read this interview with my friend and colleague Artem Mushin-Makedonskiy, you will notice that he references how he entered into the storytelling world by reaching out to professional storytellers and interviewing them on YouTube. I was one of the people he reached out to, and to be quite honest, I read his first…
Read MoreHow To Communicate Complex Information: 4 Strategies
Industries like Fintech is notoriously complex. With new digital currency comes new digital tools and terms that can be hard to explain. Terms like blockchain, NFTs, cryptocurrency can leave a lot of people who are not in the industry scratching their heads. What if it was your job to explain these nuanced and technical terms…
Read More3 Tenets To Unlock The Power Of Persuasive Storytelling
Shawn is sitting in a presentation about how her company is going to improve client experience next quarter. It’s important that she takes in the information because she’s going to have to share it with her direct reports and help them adopt the new goals and strategies. However, the VP sharing the changes and the…
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