Posts by Esther Choy
A Great Mentor Unlocks the Power of Leadership Storytelling
A key part of being a great workplace mentor is helping your mentees to learn to represent themselves—at work, during interviews, at client meetings, etc. As mentors, we know the value they bring to the table, their skill, and their character. But oftentimes, people at the beginning—or even the middle—of their career path don’t always…
Read MoreAudience Awareness: 3 Communication Strategies Leaders Can Learn from Poetry
For many people, poetry brings back the memory of being in seventh grade English when they were taught to try to solve the riddle of a poem: the meaning was hidden within the strange and complex syntax of a poem and you had to figure it out in order to get an A on the…
Read More3 Communication Strategies Business Leaders Can Learn from Poetry
As discussed in my recent Forbes article, poets use impactful communication strategies that can be adopted by business leaders looking to connect with their audiences in meaningful ways. Beyond paying attention to the power of the image, poets also pay attention to music of language and have a keen awareness of their audience that includes…
Read MoreWhy Storytelling Matters at Work: Interview with Historia Academy Founder
As you read this interview with my friend and colleague Artem Mushin-Makedonskiy, you will notice that he references how he entered into the storytelling world by reaching out to professional storytellers and interviewing them on YouTube. I was one of the people he reached out to, and to be quite honest, I read his first…
Read MoreHow To Communicate Complex Information: 4 Strategies
Industries like Fintech is notoriously complex. With new digital currency comes new digital tools and terms that can be hard to explain. Terms like blockchain, NFTs, cryptocurrency can leave a lot of people who are not in the industry scratching their heads. What if it was your job to explain these nuanced and technical terms…
Read More3 Tenets To Unlock The Power Of Persuasive Storytelling
Shawn is sitting in a presentation about how her company is going to improve client experience next quarter. It’s important that she takes in the information because she’s going to have to share it with her direct reports and help them adopt the new goals and strategies. However, the VP sharing the changes and the…
Read MoreThe Leadership Storytelling Secrets That Keep Audiences Riveted
Authentic persuasion requires leaders to have relevant and compelling stories on hand. Stories not only create stronger bonds with your audience, they also make information more memorable. To create stories quickly, stories should follow a basic story structure. At Leadership Story Lab, we call it the “IRS” model: I – Intriguing beginning R – Riveting…
Read MoreWhy We Need Stories Along With Data: War in Ukraine Shows
As the war continues in Ukraine, people are brainstorming ways to help. Matching programs to raise funds. Divesting from Russian companies. It all feels like a drop in the bucket as the refugee crisis balloons. The daily updates are overwhelming and hard to conceptualize: 90% of Mariupol city has been destroyed by Russian airstrikes with…
Read MoreWhy Conflict Draws Us In And Prompts Collective Action
The whole world watching the story unfolding in Ukraine. As the images of destruction have made their way out of Kyiv, the human suffering is clear and heartbreaking. Though our thoughts and prayers may be of little comfort to the people of Ukraine, we remain riveted to the daily events and looking for ways we…
Read More4 Truths About Connecting With Your Audience Through Business Storytelling
Storytelling in business settings is about creating fit: that between story and audience. You might have what you think is the world’s greatest story, but most audience members of a certain type may disagree. Conversely, you could have what you deem to be a mundane, uninspiring story, but it may resonate deeply with some audiences.…
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