Posts by Esther Choy
3 Obscure Business Storytelling Books Every Leader Should Read Now
For some time now, storytelling has been understood as a powerful leadership tool. There are many business storytelling books out there. Most of them describe storytelling as a strategy to provide information in a quick and memorable way. As neuroscientist Paul Zak’s studies have demonstrated, stories give audiences “better understanding of the key points a…
Read MoreEngage Your Audience Immediately With Business Storytelling [Client Story]
“How do you engage your audience?” Megan asked her team when preparing for a presentation for the C-suite. She wanted to make sure their presentation would draw in their audience from the start. As the market-facing design lead at a national consulting company, she was helping the firm transition their visuals to match their evolving…
Read More3 Business Storytelling Strategies That Will Help You Explain Complex Ideas
Long gone are the days of polymaths like Leonardo DiVinci with the skills of an artist, doctor, engineer, sculptor, architect, and so on. Today, in our increasingly complex world, we are more likely to be specialists, with deep knowledge in one particular discipline. Knowledge is often siloed as a result. This silo effect can even…
Read MoreHow Do Leaders Communicate Complex Ideas? [3 Strategies To Engage Your Audience.]
The holiday season is here. The history and symbolism of holidays are complex. Yet that doesn’t stop us from celebrating. That is because we link the holidays (complex idea) to celebration (clear). As leaders, we live in and wrestle with complexity every day. So how do we communicate complex ideas to our audience and ensure…
Read MoreTwo Powerful Strategies To Help Leaders Explain Complicated Ideas
In my Forbes article How Do Leaders Communicate Complex Ideas?, I shared insight from two interviews I conducted with leaders from very different fields — healthcare and Jewish education — who regularly deal in complexity. In this companion article, I share two additional strategies they use to link complexity to simplicity — metaphors and imagery.…
Read MoreLeadership Communication: The Power of Appreciation
The Thanksgiving holiday gives us a taste of what it’s like to take a moment to reflect and share about what we are grateful for. But even though turkey leftovers are wrapped up in the fridge and the travel is behind us, the gratitude and taking the time to show appreciation to those around us…
Read MoreThe Power of Appreciation In Leadership Communication: Authentic Outreach with Bryce McNabb
In a recent Forbes article, I discussed the power of appreciation in the workplace to resolve conflict, maintain healthy relationships and build networks. In this post, we hear more from Bryce McNabb about his authentic outreach strategy. I met Bryce, a 3x Emmy-winning brand storyteller, documentary filmmaker, speaker, and host of the Storytelligent™ podcast, over LinkedIn.…
Read MoreOne More Business Storytelling Strategy That Will Help You Explain Complex Ideas
As discussed in my recent Forbes article about storytelling techniques for explaining complex ideas, there are different strategies you can use to make sure your audience understands what you mean when you are using common, but complex abstract ideas. Here is one more business storytelling strategy to use when you feel stumped and need help…
Read MorePersuasive Leadership: The Difference Between Proving And Persuading
Gerald’s marketing company just expanded its line of services to include social media support. He was having lunch with a long-time client to reveal the launch of the new services. Hopefully his client, Stephanie, would sign up for a trial. He had the spec sheets with the details of the services. He had memorized the…
Read MoreHow To Write A Memorable LinkedIn Bio
This question has come up a lot lately. “How do I tell people about myself in a way that is more than just a list of career milestones?” Business leaders want to learn about other people in a way that provides a more factual introduction to the person. WHO is this person, really? What will…
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