A Transformational Perspective: Learn How To See Stories In Everyone

Reena Kansal’s family and friends were surprised when she joined a storytelling company. She had been an engineer-cum-consultant and product manager living and breathing technical details. Now Leadership Story Lab’s Chief Operating Officer, Reena loves how creativity is unlocked through the structure she’s learned in Leadership Story Lab’s Certified Story Facilitator training program. As the…

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Leadership Story Lab Launches T² Storytelling Framework to Help Leaders Harness Uncertainty in the AI Era

FOR IMMEDIATE RELEASE CHICAGO, Sept. 23, 2025 — In a time when AI, shifting markets, and cultural volatility leave leaders searching for clarity, Leadership Story Lab today announced the launch of its T² (Transaction × Transformation) framework, a new approach to leadership storytelling. The framework helps leaders achieve immediate objectives—such as preparing for high-stakes presentations…

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What Happens When Leadership Storytelling Easily Sparks Connection 

“I’m curious about how people navigate change, both within their families and within the world. We’re all navigating change all the time. It feels more intense as of late.” It’s this empathy and curiosity that drives Elaine Gast Fawcett as she helps her clients reflect on big life questions. As a philanthropy advisor and communications…

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Confidence 2.0: How Storytelling Training Unlocked A New Opportunity

Anthony Do never solicits for work. He doesn’t have a flashy website or incredible social media presence. Yet he’s globe-trotting to work with a range of clients from luxury brands like Aston Martin, Hermes, and Six Senses to famous athletes, actors and philanthropists. One month, he’s living in Iceland with the world’s strongest man and…

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Story Facilitation Helps You Stand Out In A Crowd

As a child learning to play chess with her father, Donna Bauman created stories about the chess pieces, rearranging them to create elaborate wedding processions. Her love for story facilitation stuck with her — and it’s helped her throughout her career. When she worked with a global advertising agency on campaigns for brands like Maxwell…

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Attracting Talent Through the Power of Story: A Major CPG Company Case Study

The Problem In today’s fast-paced business world, leaders are discovering a secret weapon for driving transformation: storytelling. At a major CPG (Consumer Packaged Goods) company, we witnessed firsthand how harnessing the art of narrative can improve talent attraction. The company we worked with is a brand that most households recognize, and is a competitive, stable,…

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How To Empower Your Marketing With Business Storytelling

Marketing is often described as one part art and one part science. Rissa Reddan was born on the Upper West Side of Manhattan to a father who holds a Ph.D. in inorganic chemistry and a mother who is an artist with perfect pitch. She is literally one part art and one part science. And marketing…

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Financial Storytelling: How to Make Sense of the Numbers

20 years ago Karma Auden was working as a Business Manager for a woman who ran her own small business. Twice a year, Karma would sit down between the business owner and her accountant, and though they’d all be speaking English, Karma would have to translate for the two parties. The accountant’s jargon was meaningless…

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A Better Way To Lead Your Team Through Change: Leadership Storytelling 

Is your company going through organizational changes? It may surprise you to learn that more and more companies are “seeking socially adept leaders—not charismatic smooth-talkers.” This is what researchers Raffaella Sadun and Joseph B. Fuller found in their study of thousands of executive job descriptions over a nearly two decade period. In their Harvard Business…

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