Leadership Story Lab Launches T² Storytelling Framework to Help Leaders Harness Uncertainty in the AI Era

FOR IMMEDIATE RELEASE CHICAGO, Sept. 23, 2025 — In a time when AI, shifting markets, and cultural volatility leave leaders searching for clarity, Leadership Story Lab today announced the launch of its T² (Transaction × Transformation) framework, a new approach to leadership storytelling. The framework helps leaders achieve immediate objectives—such as preparing for high-stakes presentations…

Read More

What Happens When Leadership Storytelling Easily Sparks Connection 

“I’m curious about how people navigate change, both within their families and within the world. We’re all navigating change all the time. It feels more intense as of late.” It’s this empathy and curiosity that drives Elaine Gast Fawcett as she helps her clients reflect on big life questions. As a philanthropy advisor and communications…

Read More

Confidence 2.0: How Storytelling Training Unlocked A New Opportunity

Anthony Do never solicits for work. He doesn’t have a flashy website or incredible social media presence. Yet he’s globe-trotting to work with a range of clients from luxury brands like Aston Martin, Hermes, and Six Senses to famous athletes, actors and philanthropists. One month, he’s living in Iceland with the world’s strongest man and…

Read More

Story Facilitation Helps You Stand Out In A Crowd

As a child learning to play chess with her father, Donna Bauman created stories about the chess pieces, rearranging them to create elaborate wedding processions. Her love for story facilitation stuck with her — and it’s helped her throughout her career. When she worked with a global advertising agency on campaigns for brands like Maxwell…

Read More

Attracting Talent Through the Power of Story: A Major CPG Company Case Study

The Problem In today’s fast-paced business world, leaders are discovering a secret weapon for driving transformation: storytelling. At a major CPG (Consumer Packaged Goods) company, we witnessed firsthand how harnessing the art of narrative can improve talent attraction. The company we worked with is a brand that most households recognize, and is a competitive, stable,…

Read More

How To Empower Your Marketing With Business Storytelling

Marketing is often described as one part art and one part science. Rissa Reddan was born on the Upper West Side of Manhattan to a father who holds a Ph.D. in inorganic chemistry and a mother who is an artist with perfect pitch. She is literally one part art and one part science. And marketing…

Read More

Financial Storytelling: How to Make Sense of the Numbers

20 years ago Karma Auden was working as a Business Manager for a woman who ran her own small business. Twice a year, Karma would sit down between the business owner and her accountant, and though they’d all be speaking English, Karma would have to translate for the two parties. The accountant’s jargon was meaningless…

Read More

A Better Way To Lead Your Team Through Change: Leadership Storytelling 

Is your company going through organizational changes? It may surprise you to learn that more and more companies are “seeking socially adept leaders—not charismatic smooth-talkers.” This is what researchers Raffaella Sadun and Joseph B. Fuller found in their study of thousands of executive job descriptions over a nearly two decade period. In their Harvard Business…

Read More

The Heart Of Business Storytelling: How To Show Up And Perform Your Best 

Can you transform a painfully shy person who’s terrified of public speaking into someone whose confidence is so apparent that her supervisor asks you, “What happened?” Chris McAuley can. He regularly coaches business leaders and transforms their experience with taking the spotlight. With 20 years of acting experience and 35 years of business leadership experience,…

Read More