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Leadership StoryLab
  • Services
    • Start Here
    • Coaching
    • Consulting
    • Speaking
    • Storytelling Training
    • Facilitator Certification
      • Story Facilitator Login
  • About
    • About Us
    • In the Media
    • Press Releases
  • Blog
  • Book
  • Podcast
  • Research
    • B Corp VISibility
    • Transforming Partnerships with Major Donors
  • Examples
    • Storytelling Examples
    • Story Lab
    • Better Every Story
    • Research
    • Resources
    • Publishing
      • The Spirit Hunters
      • Confluence
  • Contact
ella primary logo (transparent background)

We’re excited to share our leadership storytelling expertise with you, now through AI.

Meet ella AI, Leadership Story Lab’s storytelling apprentice. Our AI chatbot is exclusively trained on Esther Choy’s and Leadership Story Lab's proven methods and brings that expertise right to your fingertips. ella AI is here to serve as a compass for your leadership storytelling journey. Try it today!

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You might be surprised that Leadership Story Lab, a company dedicated to preserving humanity and authenticity, would build an AIbot, right? But modern leaders need efficient tools to turbo-charge their stories.

ella AI is optimized and efficient for the single task of leadership storytelling. It can’t write your stories for you (after all, your authentic experiences are what make stories powerful!), but it will guide you to uncover them.

ella AI is here to help professionals like you shape messages that move people to action. Let's work together to make your business stories more engaging, authentic, and persuasive!

Here's what ella AI helps you do:

  • Reflect on and identify pivotal leadership moments, and turn them into a compelling narrative
  • Help craft LinkedIn posts, emails, cover letters, and more that make you stand out
  • Tailor and refine your message to your audience, whether it’s a keynote speech or presentation
  • Receive feedback to build confidence

Here are some prompts to try:

  • "How can I make this presentation more engaging?"
  • "Can you give me feedback on this [insert here: presentation outline, story draft, cover letter, etc]"
  • "How can I open my next meeting to grab everyone’s attention?"

Ready to transform your business communications? Register today or log in to get started!

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“I am incredibly impressed with ella AI. While working on a cover letter for a job application, I needed help finding a story that would catch the attention of the hiring manager. The questions ella AI asked helped me find the perfect story, and it provided very useful, thought-provoking feedback and practical tips to structure it in my letter. I’m very pleased to report I landed an interview! ella AI is a valuable resource.”

- Andrew Kaucher, corporate trainer

Take Your Storytelling Journey A Step Further

A banner describing Story Lab, a complimentary service to workshop stories with a facilitator.

Take the story ella AI helped you craft and try it out at our next Story Lab! You’ll receive real-time feedback from a Certified Story Facilitator. This complimentary virtual small group coaching session is a great way to practice in a safe environment and ask questions about applying leadership storytelling to your business context. Come away with new ideas to elevate your communication!

Register now!
Let the story do the work

People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.

Purchase the Book
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People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.

Purchase the Book

"[I] feel like Reena and Esther are sitting on my shoulder, coaching me. I asked ella AI questions and it answered and encouraged me as [they] both would…I asked it to critique a previous story that I wrote, which it did with great suggestions. Then I asked it to just write it for me, with those suggestions, which it did so well!”

- Arlene Milon, co-founder, executive director, Renew the ‘I do’ Foundation

Business Storytelling Insights

Businesswoman working on her computer at office

Helpful Feedback Turns Good Stories Into Fantastic Ones. Here’s How.

By Esther Choy | November 17, 2025

Quick Checklist: What You Need To Know For Your Performance Review

By Esther Choy | October 27, 2025

A Transformational Perspective: Learn How To See Stories In Everyone

By Leadership Story Lab | October 21, 2025
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Leadership StoryLab

820 W. Jackson Blvd
Suite 210
Chicago, IL 60607

312-324-3830

  • Business Storytelling
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Leadership Story Lab equips leaders with skills in business storytelling through coaching, training, and certification in facilitation. Our T-Squared Approach: Transaction × Transformation empowers leaders to meet goals, see differently, and create long-lasting meaningful connections with their audiences. A women-led business, Leadership Story Lab has worked with leaders from across industries to unlock the persuasive power of leadership storytelling for their organizations.

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