Thanks for your interest in ella AI. Read some of our FAQ to get to know this new leadership tool!
ella AI is here to help you tap into the storytelling wisdom and methods that Esther Choy has developed over years of teaching and coaching leaders across industries.
Almost like having Esther or one of our Certified Story Facilitators by your side, ella AI functions like a coach; instead of providing answers that could strip away your creativity and confidence, ella AI asks strategic questions, provides feedback, and helps you craft effective stories in a way that strengthens your creative muscles and leadership skills.
ella AI can’t write your story for you. In fact, no one else can write your unique story; it comes from your lived experience. Writing is deeply personal!
Here's what ella AI can help you with:
- Reflect on and identify pivotal leadership moments, and turn them into a compelling narrative
- Help craft LinkedIn posts, emails, cover letters, and more that stand out
- Tailor and refine your message to your audience, whether it’s a keynote speech or presentation
- Receive feedback on your story to build confidence
For further assistance in your storytelling journey, we recommend visiting our Services Page to learn more about how we can best serve you.
There are a lot of AI tools available, from generative AI like ChatGPT to AI assistants like Siri. ella AI is set apart in a few different ways.
ella AI is a unique and effective tool because it is deeply grounded in storytelling frameworks and leadership communication principles developed by Esther Choy and Leadership Story Lab.
It is optimized and efficient for one single task: leadership storytelling. Unlike ChatGPT's "knows everything about everything" approach, ella AI is laser-focused on leadership storytelling. While AI tools like ChatGPT can assist you in storytelling and communication, it would be like following a recipe from a cookbook versus learning directly from a chef who specializes in the cuisine you want to make. Most stories fail because they lack good structure and meaning. That is where ella AI shines. It provides organization, structure, and feedback, and helps you learn the steps of story mining and structure as you go.
ella AI will guide you, not create stories for you. It will assist you in uncovering the stories you have rather than inventing ones for you. It asks key questions to help you discover, write, and refine stories that are uniquely yours. It understands the nuances of business storytelling and helps you apply them with authenticity, drawing from Esther’s published work and teaching, always with transparency about what it can and cannot do.
ella AI was created in a partnership between Leadership Story Lab and RegAssist, a company cofounded by Rob Miller and Luca Foglio, that helps organizations centralize, retrieve, and interact with critical information using advanced Retrieval-Augmented Generation (RAG) AI.
ella AI was trained on our content, which is a decade and a half of articles, newsletters, social media posts, videos, podcasts, and insights from Esther Choy.
It helps us expand our reach while keeping the personal and reflective process that defines our work with our clients. With that as a priority while developing ella AI, using it feels less like communicating with a bot and more like having a genuine conversation with one of our coaches.
ella AI is a helpful starting point, but the heart of storytelling happens through human connection (like with one of our human coaches). AI can generate content, but it can’t replicate the emotional depth of a well-told human story. At Leadership Story Lab, we see AI as a guide and effective tool that helps people connect with human storytelling resources more efficiently. The true transformation comes when you practice with expert coaches, receive live, personalized feedback, and join training sessions with your team.
The deepest growth in storytelling happens when people learn together. We built ella AI to make storytelling wisdom more accessible, while still encouraging live, authentic connection through:
- Story Lab practice sessions
- Coaching and training with our team
- Frameworks from Let the Story Do the Work
- Research-backed insights from Winning Without Persuading
In short: AI can help you start faster, but humanity is what makes your stories unforgettable.
ella AI is unique in it’s construction and how it functions. In order for ella AI to be laser-focused on leadership storytelling, it functions by using multiple large language model (LLM) AI to process, which causes it’s response time to be longer than other popular AI chatbots. Thanks for your patience while using ella AI.
You should only share what you’re comfortable sharing. While what you share with ella AI is not shared with other AI or online platforms, ella AI is not designed to handle confidential or sensitive information. It might be helpful to think of ella AI like a public storytelling workshop. It’s great for learning and practicing, but not for private matters.
ella AI also cannot access real-time of private data. The extent of it’s knowledge comes from Esther Choy’s published work, like her article, and resources. While ella AI has been trained on our resources, it is still AI and may have hallucinations from time to time. It is always important to fact-check when possible. You can view the Leadership Story Lab privacy policy for more information.
ella AI does not have access to real-time updates, private information, or confidential materials. For current programs, events, private discussions, or personalized support, please contact us.
Let’s focus here on developing your storytelling skills using public examples and open exploration.
No, each chat with ella AI starts fresh. It does not retain memory between sessions.
That might sound limiting, but it mirrors an important truth about storytelling: we don’t preserve every detail; we create meaning from the memories we choose to tell.
For an ongoing, remembered dialogue that builds lasting skills, we recommend:
- Joining a Story Lab session
- Connecting with the Leadership Story Lab team
You can reach our team at any time through the Leadership Story Lab contact page. For any technical issues with ella AI, please reach us at ella@leadershipstorylab.com.
You’ll also find us on:
- LinkedIn: Leadership Story Lab
- Facebook: leadershipstorylab
- Instagram: @leadershipstorylab
- X (Twitter): @LeaderStoryLab
If you’d like to experience storytelling live, join a Story Lab session or inquire about coaching and training options.