July 22, 2019 / Esther Choy

Leadership Story Lab is a woman-owned business We are very pleased to share with you that we have received national certification from The Women’s Business Enterprise Council (WBENC). WBENC certification authenticates that a business is at least 51 percent woman-owned, controlled, operated and managed. It is the leading authority on women-owned businesses in the United States, and is the most rigorous and sought-after certification of its kind.

This world-class certification standard is accepted by over 1,000 corporations representing America’s most prestigious brands, as well as many states, cities and government entities.

In order to obtain this certification, Leadership Story Lab was required to complete formal and rigorous documentation and participate in a site visit process administered by WBENC and its local cohort, The Women’s Business Development Center, located in Chicago.Companies and government agencies that include women-owned businesses as their vendors show their commitment to fostering diversity.


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We invite you to partner with Leadership Story Lab, a woman-owned business. Contact us for business storytelling training! Leadership Story Lab trains and coaches managers in storytelling techniques to help them become more engaging and persuasive communicators. Whether you would like to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, we can help. Schedule a working session with us today!

Esther’s book, Let the Story Do the Work (published by HarperCollins Leadership), is now available!

Photo credit: Esther Choy

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
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