Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel
Family IN Business

 
 
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Reviewers described Radio Flyer as “Americana on four wheels,” but just because it was beloved didn’t mean it would last forever.
Soon after joining his multi-generational family owned business, Robert Pasin learned the company was in trouble. Though the company hadn’t changed, consumer preferences had. How could they gain a competitive advantage without losing everything that made Radio Flyer an iconic part of Americans’ childhood memories? 

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Introducing: Family IN Business
Family IN Business

 
 
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Coming June 14 2020 from Kellogg’s Center for Family Enterprises and Esther Choy at Leadership Story Lab, Family IN Business features stories of leaders, their families, and the family enterprises they transformed.
Storytelling is a great way to learn and be inspired. The stories you will hear from Family IN Business are the ones you can relate to, they might be battles you’re already fighting. These stories contain practical wisdom so that you don’t have to learn everything alone or the hard way.

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