November 14, 2017 / Esther Choy

In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons why stories are so powerful:

  • They are more memorable than facts alone
  • They impact decision-making much more than you might expect.
  • They build consensus.

Read Esther’s interview to find out more about why stories are so powerful—and learn quick tips for better storytelling.

Photo credit: Didriks via Flickr

#GlassHammer #womeninleadership #storystructure #Storytellinginbusiness

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
This 15 Minute Storytelling Exercise Could Boost Productivity By 23%

This 15 Minute Storytelling Exercise Could Boost Productivity By 23%

Untitled design (61)

Introducing Esther’s New Podcast: Family IN Business!

Smiling woman entrepreneur talking over phone

Collecting Stories Will Make You Happier

Leave a Comment





Better Every Story

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.