November 14, 2017 / Esther Choy

In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons why stories are so powerful:

  • They are more memorable than facts alone
  • They impact decision-making much more than you might expect.
  • They build consensus.

Read Esther’s interview to find out more about why stories are so powerful—and learn quick tips for better storytelling.

#GlassHammer #womeninleadership #storystructure #Storytellinginbusiness

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
Malika Amandi Headshot

Creating A Leadership Origin Story with Malika Amandi of Center for Women’s Voice 

Women being interviewed

A Great Mentor Unlocks the Power of Leadership Storytelling 

Poets pay attention to music of language and have a keen awareness of their audience that includes their physical, emotional, and intellectual experience.

Audience Awareness: 3 Communication Strategies Leaders Can Learn from Poetry

Leave a Comment





Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.

  • By subscribing, you are agreeing to our privacy policy.
  • This field is for validation purposes and should be left unchanged.