November 14, 2017 / Esther Choy
In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons why stories are so powerful:
- They are more memorable than facts alone
- They impact decision-making much more than you might expect.
- They build consensus.
#GlassHammer #womeninleadership #storystructure #Storytellinginbusiness
Better Every Story
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.