November 14, 2017 / Esther Choy

In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons why stories are so powerful:

  • They are more memorable than facts alone
  • They impact decision-making much more than you might expect.
  • They build consensus.

Read Esther’s interview to find out more about why stories are so powerful—and learn quick tips for better storytelling.

#GlassHammer #womeninleadership #storystructure #Storytellinginbusiness

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
Certified Story Facilitators 2023

Unlock Authentic Leadership through Story Facilitation

Women leaders must tell their own stories.

Why Women Leaders Must Be Expert Storytellers

In Good Companies Podcast S4E7: Mastering the Art of Leadership Storytelling with Esther Choy

Leave a Comment





Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our twice monthly newsletter.

  • By subscribing, you are agreeing to our privacy policy.
  • This field is for validation purposes and should be left unchanged.