November 14, 2017 / Esther Choy
In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons why stories are so powerful:
- They are more memorable than facts alone
- They impact decision-making much more than you might expect.
- They build consensus.
Photo credit: Didriks via Flickr
#GlassHammer #womeninleadership #storystructure #Storytellinginbusiness
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