November 14, 2017 / Esther Choy

In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons why stories are so powerful:

  • They are more memorable than facts alone
  • They impact decision-making much more than you might expect.
  • They build consensus.

Read Esther’s interview to find out more about why stories are so powerful—and learn quick tips for better storytelling.

#GlassHammer #womeninleadership #storystructure #Storytellinginbusiness

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.

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