Audience Engagement

Major Donors Reveal How To Request Donations

By Esther Choy | April 30, 2021
Confident Indian hr manager holding interview with candidate in office

How To Fully Understand Your Donors’ Stories

By Esther Choy | April 5, 2021
Fundraisers may be tempted to group all wealthy people together, but they must understand this important subset.

The One Category of Major Donors Fundraisers Can’t Miss

By Esther Choy | April 2, 2021
Black and white closeup of older woman with hand covering face

When to Share an Embarrassing Moment

By Esther Choy | March 31, 2020
Check in. Cropped image of young businessman in formal wear working on laptop and holding passport with flight tickets while sitting in car. Travel concept. Business concept. Digital technologies

Global Business Storytelling: Insights From 6 Countries

By Esther Choy | March 22, 2021
Biden used a key leadership storytelling tool in his prime time address to the nation.

Biden Used A Key Leadership Storytelling Tool To Unite America Against Covid

By Esther Choy | March 19, 2021
Leadership storytelling matters during the Covid era because of the benefits it provides.

4 Reasons Leadership Storytelling Matters Now

By Esther Choy | November 20, 2020
Laptop screen view friends using webcam communicating by videoconferencing app

The #1 Reason Authentic Business Storytelling Is So Difficult

By Esther Choy | July 31, 2020
Female candidate interview with HR managers in office

4 Obstacles to Authentic Business Storytelling

By Esther Choy | July 23, 2020
Nervous sweaty public speaker sweating wiping sweat afraid or speaking

Be Less Awkward About Sharing Stories

By Esther Choy | May 26, 2020