February 7, 2018 / Esther Choy


Knowing your audience means observing your audience—getting out and studying and interviewing your most loyal customers about how well your stories are working for them. Watch them while you tell a story.

As Esther put it in her conversation with Jennifer Lewis on the Small Food Biz podcast:As Esther put it in her conversation with Jennifer Lewis on the Small Food Biz podcast:

Don’t just take what they tell you… observe their body language because they might want to say things that they think will make you happy. Not that we can’t take their words for it, but there’s a behavioral economics term called declared preference and actual preference. They might declare that they prefer something because of some other reason that has nothing to do with their actual preference. Listen to Esther’s interview to find out more about engaging your audience.

Photo credit: Photo by crystal710 via Pixabay

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If you’re looking for more help telling stories that engage audiences, give us a shout! Leadership Story Lab trains and coaches managers in storytelling techniques to help them become more engaging and persuasive communicators. Whether you would like to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, we can help. Schedule a complimentary session with us today!

Esther’s new book, Let the Story Do the Work (published by AMACOM BOOKS), is now available!

#Storytellinginbusiness #audienceengagement #EstherChoy #SmallFoodBiz #JenniferLewis

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
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