A New Framework for Leading with Curiosity and Story Discovery
Winning Without Persuading offers a breakthrough approach: leadership communication built on uncovering the stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn’t only about spotlighting yourself—it’s also about highlighting the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize organizational cultures, and drive transformational outcomes.
"All meaningful change starts with real, leaning-in curiosity. This is a brilliantly actionable guide from one of the sharpest minds in storytelling today. Read it now!”
—Dave Evans, Cofounder, Stanford Life Design Lab; New York Times #1 bestselling co-author of Designing Your Life and Designing Your New Work Life
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“Delightful, insightful, and chock full of leadership and career wisdom, Choy makes clear that the powerful interpersonal connections that come through storytelling are the remedy to the challenges posed by AI, superficial communication, and today’s perma-crisis world. One story could indeed change everything, and leaders skilled in “narrative excavation” will be best suited for today’s tumultuous business environment.”
— Paul Falcone, former CHRO of Nickelodeon Animation Studios and author of the five-book Paul Falcone Workplace Leadership Series
Today, the most transformative leaders aren't the ones who are taking the spotlight. They are actually the ones that invite others to step into it. That is the idea behind Winning Without Persuading: A new framework for leading with curiosity and story discovery. It is not just about telling better stories, it is also about helping others uncover and tell their stories. Stories that spark trust, unlock potential and drive transformation.
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Read articles by Esther Choy and press coverage of her leadership storytelling insights.
“I’ve led companies through transformation and growth and Winning Without Persuading captures what effective leaders do differently. Esther Choy shows that those who take the time to both ask genuine, intentional questions and listen to the candid insights they elicit, will generate the perspective and connection for better decisions and results. A must-read for anyone leading change.”
— Sally Pofcher, former CEO of Shutterfly, Hanna Andersson, and Paper Source
Better Every Story
Leadership Transformation through Storytelling
"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.
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Master These Skills by Becoming a Certified Story Facilitator
Business storytelling has become a coveted persuasive skill for every leader. Being able to teach these skills makes you indispensable in your workplace. Transform your communication and leadership style by becoming a certified story facilitator with Leadership Story Lab. We have been on the forefront of business storytelling since 2010.
Leadership Storytelling Workshop
Give it a try! Learn the fundamental storytelling framework, test new ideas and receive constructive feedback at an upcoming leadership storytelling workshop! This complimentary virtual small group coaching session is a great way to practice in a safe environment and ask questions about applying leadership storytelling to your business context. Come away with new ideas to elevate your communication!
Apply Leadership Communication Insights
Stories surround us, but the most effective stories can be difficult for us to identify and shape on our own. It often takes an outside listener to tell us when our stories make an impact--and why.
Esther Choy and her team of business storytelling coaches provide an expert vantage point. Master these skills through our Story Facilitator Certification course or work with us to apply the leadership insights from Winning Without Persuading.