January 26, 2026 / Esther Choy

ella AI guides you with strategic questions to help you uncover pivotal leadership moments, find meaning, and structure stories that stay true to who you are.

Leadership Story Lab recently launched ella AI, a leadership storytelling tool, to help business leaders discover and structure meaningful stories to create powerful moments. Unlike chatGPT and other AI tools, ella AI is trained exclusively on our proven business storytelling methods. 

Instead of generating generic answers that risk diluting your voice and watering down your message, ella AI guides you with strategic questions to help you uncover pivotal leadership moments, find meaning, and structure stories that stay true to who you are. The following are two case studies to help you see this AI storytelling tool  in action. 

From Mundane Cover Letter To A Story-Worthy Moment

Recently, Andrew Kaucher, a corporate trainer, was looking to apply for a position on a different team within the same organization. His cover letter draft read like many others do, a straightforward list of accomplishments and experiences that applied to the role. ella AI helped him identify a story-worthy moment for his cover letter that tied his previous experience to the new position.

Andrew was pleased to report that his cover letter draft went from a rather mundane read to a story with a hook that landed him an interview! He was surprised by the questions ella asked to help him uncover the story of developing a learning solution for his functional team, and how it helped him structure it in a way that stood out.

“ella AI provided very useful, thought-provoking feedback and practical tips to structure it in my letter,” shared Andy. “I’m very pleased to report I landed an interview!”

Turning A Powerful Learning Moment Into A Powerful Leadership Story

“We’ve all been there: always on, always closing or leading,” shared Rob Miller in a powerful LinkedIn post. “The phone rings, and out comes that temper. But the kids are always listening, always taking mental notes. Before long, my kids coined a term: “Dad’s Business Voice.” It’s their playful way of calling out those moments when tempers flare or strong language slips out during work calls. 

At first, it’s amusing. Who doesn’t love the honesty of children? But then it hits you. Our kids absorb everything, including the example we set at home.”

Rob had the nugget of an idea for this story. This experience had been personally meaningful and now he was ready to share about it as a leadership story. So he turned to ella AI to learn how to turn his experience into a well-crafted, concise story. 

“The experience feels less like using an AI,” said Rob, “and more like having a genuine conversation with one of their consultants.”

A banner describing Story Lab, a complimentary service to workshop stories with a facilitator.

You can try ella AI for yourself. Here are few prompts you may want to try:

  • “How do I make my next presentation more engaging?”
  • “Can you give me feedback on this [insert here: presentation outline, story draft, cover letter, etc]”
  • “How can I use storytelling in my team meetings?”

After you write your leadership story, come try it out at one of our complimentary Story Lab sessions. You will get real live feedback and a chance to practice your story in front of a supportive audience.

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Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.

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