Esther Choy, Author at Leadership Story Lab

5 Ways Female Entrepreneurs Can Boost Credibility

“The lack of confidence other people have in my ability to run my business,” is one of the top challenges Andrea Loubier, CEO of the tech company Mailbird, has faced, she said. Unfortunately, successful female entrepreneurs still have to fight to win others’ trust. And while we hope for a better world that does not…

Goals Aren’t Essential To Progress

Why has Esther chosen not to set rigid goals? What does progress look like when you aren’t hung up on the outcome? And how in the world is it good news that nobody is really all that unique and special? What’s better than being unique and special? Find answers to these questions and more as…

Use Storytelling In Conversations to Convey the Essence of Who You Are

“One of the hardest questions for me to answer,” says Cyrus Webb, host of Conversations LIVE on Blog Talk Radio, “is ‘what do you do?’” He notes that the difficulty lies in telling just enough, but not too much. That balance is one that everyone who has ever attended a networking event has agonized over!…

How to Write about A Meaningful Challenge in MBA Application Essays

“A meaningful challenge I faced? I guess that would be the time Bill and Melinda Gates sent me to Africa to cure malaria. It was a huge task, and we haven’t conquered malaria yet, but having done parasitology research since middle school certainly helped me …” It’s impossible to apply for an MBA without coming…

How Stories Build Rapport

Ever wonder how Leadership Story Lab got started? Or how stories can help you answer the questions, “Can we trust you?” and “Do we like you?” Esther’s conversation with Mike Saunders of Influential Entrepreneurs Podcast holds the answers. Listen here! Photo credits: Influential Entrepreneurs

Setbacks Make Great Stories

Esther shares a setback in her publishing journey. It is these challenges that make for great stories.

Storytelling In Marketing Requires These 4 Tricks

Know your audience. We say that a lot here at Leadership Story Lab. So I was impressed recently to hear the lengths to which award-winning filmmaker Marc Fienberg once went to get to know his audience. Marc was working on his independent film “Play the Game,” starring Andy Griffith and Doris Roberts (of “Everybody Loves…

Let the Story Do the Work Is One of the Top 10 Summer Books on Leadership, Tech & Innovation

Harry S. Truman once said, “Leaders are readers.” So take advantage of the slower pace of summer to explore new perspectives on leadership and innovation with this top 10 list of influential summer reading suggestions, which includes Esther’s debut book, Let the Story Do the Work! (See the list.) #CIO #LeadershipBooks #presentations #management #storytelling #Storytellinginbusiness

Land Your Next Great Job: Storytelling Tips for Job Interviews

Esther recently spoke with the job search site Monster.com about how using storytelling tips for job interviews can help job seekers get hired. Here’s a sneak peak: Q. A 3-act story sounds like a lot to squeeze into an “elevator pitch” at a networking event. How do you decide what to leave out? A. A good rule…

Telling Stories That Inspire Teams to Achieve Goals

When teams set out to achieve impressive business feats, they need a steady diet of inspiration. And managers can tell stories that inspire teams to achieve their goals. But when the goals are ambitious, the stories can’t be haphazard. They need to be carefully thought through so that they’ll connect with their audiences and fulfill…